One of Glasgow's most famous restaurants, which has been visited by the likes of Michael Keaton, Kylie Minogue, Keira Knightley, Lewis Capaldi, and Craig Ferguson, has announced a rebranding of its Brasserie.
The Ubiquitous Chip in Ashton Lane is welcoming spring with the new identity for The Brasserie, with a new venture called 'Upstairs at The Chip'.
As part of the refresh, the lively upstairs bar and popular upstairs dining space will also have a new menu brimming with "Scottish provenance and seasonality".
The new casual dining experience will also feature a new accessibly priced lunchtime menu, with the team saying there will be a new commitment to excellent vegan and vegetarian dishes, and sandwiches in a starring role for lunchtime along with sharing boards, small plates, and seasonal specials at the weekend.
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Speaking about the new Upstairs at The Chip menu, head chef Doug Lindsay, said: “Spring is an ideal time to launch our new menu for upstairs. We have taken things back to basics, really focussing on what people love about The Chip and creating a menu - including a new lunchtime menu - that is delicious and accessibly priced.
"As with the Restaurant downstairs, seasonality and Scottish provenance underpins the dishes on the Upstairs at The Chip menu too.
“We have always been focussed on sustainability and minimum food waste at The Chip and across the new menu people can enjoy exceptionally high-quality produce that we are confident will eclipse expectations. We are driving greater interconnectivity between our two kitchens and the ingredients we use, and this can be enjoyed across a range of new dishes. Hopefully our customers enjoy the menu as much as we have loved creating it.”
General manager Will Allen explained that the key driver in the rebrand to Upstairs at The Chip has been acknowledging the distinct joined-up ambiance of the upstairs space in general, with the ever-popular dining area feeling like a natural extension of the bar, and patrons of the bar likewise often moving into the dining area.
He added that the Upstairs at Ubiquitous Chip will close for six weeks in July for a sympathetic refurbishment, he said: “These are exciting times at Ubiquitous Chip and it is fantastic to see a real investment across the venue and to be directly involved in its evolution. There has always been a symbiotic relationship between the two kitchens, and the new menu – including the new lunchtime menu - reflects how this is being strengthened.
“These enhancements can be enjoyed in the bar area Upstairs at The Chip too. For example, many of our patrons love to sit within the bustling bar, around the roaring fire, and now they can enjoy delicious new bar snacks, along with new cocktails, and an expanded drinks menu without having to necessarily move within the venue to eat.
"Elsewhere there are light touch additions aimed at enhancing the vibe upstairs such as lush new foliage – our patrons love The Chip’s greenery! – as well as gentle design improvements.”
To celebrate the launch of Upstairs at The Chip, for the next two weeks patrons can enjoy a 30% reduction on the new Upstairs at The Chip a la carte menu Monday to Thursday between 12pm until 9pm.
The offer begins on Sunday, March 26 until Thursday, March 30 and also Sunday, April 2 until Thursday, April 6, 2023. This 30% offer does not apply to lunch or drinks, or to the ground floor Restaurant.
Speaking about the new menus and light rebrand, managing director of Metropolitan Pub Company Michael Horan, said: "Memorable food and drink experiences, along with an incomparable atmosphere, have always been at the heart of The Chip’s appeal and we aim to strengthen this experience across upstairs as part of this rebrand.
“A big part of the charm of Upstairs at The Chip is being able to enjoy first class food, using in-season Scottish ingredients, in a relaxed atmosphere. The new menu Doug and his team have created reflects how upstairs trades in general.
"For example, the new lunchtime menu offers what many people want in the afternoon between 12pm and 4pm; a knockout sandwich, a delicious bowl of soup or a really great piece of fresh fish, and at an accessible price point. Likewise, Upstairs at The Chip will also offer a main menu between 12pm and 9pm that can flex for special occasions, but equally suit any informal day-into-night dwell which the Chip’s legendary spell often casts! We hope our patrons will approve.”
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