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Sophie Buchan

Glasgow's Jamie Genevieve fans hail £27 product that blurs pores for 'flawless' look

Fans of Jamie Genevieve, a Glasgow influencer and businesswoman, have been hailing her brand Vieve with people leaving nothing but glowing reviews.

And one item that seems to have caught people's attention with reviewers calling it "lightweight yet flawless" is Jamie's Skin Nova Instant Radiance Makeup Primer and it currently costs £27 - although you can get an extra 10 per cent off by signing up to her mailing list.

Hailed as the "multitasking marvel everyone needs", the award-winning Radiance Makeup Primer is said to be a hybrid enriched with skin-loving ingredients with a lightweight formula that hydrates, primes and illuminates.

READ MORE: Glasgow pubs to stay open longer on King Charles coronation bank holiday weekend

Boasting their key ingredients, the website explains that the following is included in the primer:

  • Beta-Glucan: Deeply hydrates and soothes skin, whilst calming the appearance of redness
  • Niacinamide: A form of Vitamin B3, helps improve uneven skin tone and diminishes dullness
  • Rose Water: Helps balance skin’s natural oils while hydrating skin, giving a healthy and youthful glow
  • Orchid Extract: Known to help reduce the appearance of fine lines and wrinkles, also soothes and hydrates skin, giving the look of a radiant complexion

The Skin Nova Instant Radiance Makeup Primer product description reads: "With Skin Nova, Jamie has bottled fresh, lit-from-within skin. Expertly formulated with hard-working skincare ingredients, this versatile primer does more than just fix your makeup in place. While niacinamide helps to refine pores and calm inflammation, hydrating Beta-Glucan and soothing rosewater quench thirsty skin. If that wasn’t enough, the light-reflecting pigments dial-up the glow for all skin tones.

Jamie Genevieve Skin Nova Instant Radiance Makeup Primer (Vieve)

"Whether you wear it alone, layer under your foundation, customise your coverage by mixing with your favourite base or apply to the body - this multi-tasking marvel can be used to glow your own way."

Leaving their feedback in the reviews section one said: "A beautiful base for make-up or as a 'no-make-up' skin look. Will rebuy."

Another added: "I love skin nova, been having more days makeup free and I just pop this on and it lifts my complexion also a lovely base for when I do wear makeup. Year round essential now."

It comes as the Glasgow businesswoman was recently named in Forbes 30 Under 30 in Social Media list.

The pregnant 29-year-old took to Instagram to talk about making the prestigious list of names writing: "Forbes 30 Under 30, I CAN’T BELIEVE IT!!!

"Almost five years ago, I was sitting in Starbucks Glasgow Airport having one of the very first VIEVE meetings and I was asked by my colleague what goals I had for myself in the world of business.

"I started to speak and actually stopped myself because I thought it sounded so ridiculous, but with gentle encouragement I said ‘I would love to be in the Forbes 30 Under 30 list’. Makes me want to cry, thinking what that Jamie from 5 years ago would think seeing everything that has been accomplished today! What a huge dream come true.

"Thank you @forbes, my wonderful @vievemuse team and to you all for your continued love and support. Without you, I wouldn’t be here. X"

You can buy the Skin Nova Instant Radiance Makeup Primer via the VIeve website.

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