No it's not April Fools and yes, this is really happening.
Greggs is officially set to launch a clothing range with Primark in a "first of its kind collaboration."
The bakery chain had been teasing the collaboration over the weekend and today finally confirmed it.
As well as the bakery and retailer hinting at what is yet to come, some eagle eyed shoppers also spotting Vegan Sausage Rolls and Steak Bakes in the windows and in-store displays.
In addition to the new clothing range, which will be called 'Tasty by Greggs', the collab will also include a unique café experience in the UK's largest Primark located in Birmingham.
The limited-edition, 11-piece clothing collection will be available in 60 Primark stores across the UK from Saturday February 19.
Greggs and Primark will also be opening an exclusive boutique from February 17 to the 18 in a bid to give eager fans the chance to get their hands on some of the new collection before the rest of the nation.
However this can only happen by appointment only and taking place Soho, London.
Sadly only one café will open however for those in Primark’s Birmingham, you'll be happy to know it will open at 8am on February 12 and seat 130 people.
The menu will feature customer favourites including sausage rolls, bakes, pizza, sweet treats, a range of freshly ground coffee as well as hot food-to-go.
Customers will also be able to make click + collect orders via the Greggs App.
The exclusive range will be a first for Greggs in its 83-year history as it finally puts its name officially to clothing and accessories.
Raymond Reynolds, Business Development Director at Greggs said: "Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK - so that fans can quite literally show their love for Greggs on their sleeves. We’ve got some great pieces that we can’t wait to share.
"Our 'Tasty by Greggs' café will be the first of its kind, and will offer an exciting Greggs experience, underpinned by the great products and service that’s already delivered across all of our shops.”
Tim Kelly, Director of New Business Development at Primark added: "We want to give our customers incredible experiences in our stores and offer collections they can’t find anywhere else, with brands we know they love. We’re thrilled to have teamed up with Greggs to bring the Tasty Café to our Birmingham store and give fans of the brand the chance to get their hands on the limited-edition clothing range."
Primark shops ranging collection:
• Cardiff
• Manchester
• Birmingham High Street
• Oxford Street West
• Liverpool
• Oxford Street East
• Bromley
• Coventry
• London – White City
• Newcastle
• Meadowhall
• Southampton
• Lakeside
• Edinburgh - SCOTLAND
• Wood Green
• Nottingham
• Gateshead
• Kingston
• Watford
• Leicester Fosse Park
• Bristol
• Glasgow Argyle St - SCOTLAND
• Birmingham Fort
• Croydon
• Poole
• Leeds Trinity
• Middlesbrough
• Plymouth
• Telford
• Aberdeen - SCOTLAND
• Blackpool
• Merryhill
• Leicester
• Hammersmith
• Trafford Centre
• Harrow New
• Milton Keynes
• Llanelli
• Hanley
• Bournemouth
• West Wood Cross
• Rushden Lakes
• Milton Keynes
• York - Monks Cross
• Oxford Westgate
• Banbury
• Reading Broad Street
• Stratford
• Doncaster
• Charlton
• Romford
• Braehead - SCOTLAND
• Sheffield The Moor
• Hull
• Peterborough
• Cambridge
• Portsmouth
• Ealing
• Derby
• Brighton