Glasgow eateries named 'fastest growing in UK' as…

Glasgow eateries named 'fastest growing in UK' as locals spend £30 on 'insta-worthy' food

Two Glasgow eateries have been named as some of the 'fastest growing' in the UK when it comes to Instagram.

According to recent research from Barclaycard Payments, Glaswegians are willing to splurge more just so that they can take 'Insta-worthy' pictures for their social media feed.

Not only that but the study found that there clearly is power behind the picture with people willing to spend as much as £28 just so they can have the 'perfect' picture to upload with 18 to 26-year-olds willing to spend a little more taking it to £30.

The two eateries named are Doh Glasgow and Scamp which came eight and ninth place, respectively, in a list of the top 10 places across the UK. And they were the only mention in Scotland with the other eight all in England.

Doh is located at King Street and is a small coffee and doughnut shop located just by popular takeaway Shawarma King. Meanwhile Scamp are another popular eatery with the contemporary seafood led restaurant - who have a focus on open flame charcoal cooking - being situated in Renfield Street.

The research shows that social media is having a huge impact on restaurants in Glasgow as more than a quarter (29 per cent) stated having an active social presence is the best way to judge if a restaurant is worth visiting, and a quarter (25 per cent) said they're more likely to book a restaurant if it will look good on their social profiles.

10 fast growing UK restaurants on Instagram

Ranking	Restaurant	Location	Growth in Instagram followers
1	Joia	London	1,307%
2	Tahi	Manchester	383%
3	Kitten	Manchester	382%
4	Binks Yard	Nottingham	295%
5	Sakku Samba	Manchester	283%
6	Trentina	Birmingham	241%
7	5Tara	Sheffield	167%
8	Doh Glasgow	Glasgow	147%
9	Scamp Glasgow	Glasgow	145%
10	Carvel	London	120%

Kirsty Morris, MD at Barclaycard Payments said: “Social media channels provide a ‘shop window’ for restaurants to market their food and, after a turbulent few years for hospitality, it’s a valuable way of attracting new customers to a venue.

“Our research shows that a quarter of diners look at the menu on social media before ordering, which is just one way the experience is improved for diners, so they can concentrate on getting that perfect, meal-side shot when they’re dining out.

"More and more venues allow you to book, review menus, and even pre-pay via their social media channels – so it’s a sensible move for those in the hospitality industry to keep sharing content and engaging potential visitors.”

Glasgow to host Banksy's first solo exhibition in 14 years this weekend

Read news from 100’s of titles, curated specifically for you.

Already a member? Sign in here