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Glasgow Live
Glasgow Live
Entertainment
Sophie Buchan

Glasgow eateries named 'fastest growing in UK' as locals spend £30 on 'insta-worthy' food

Two Glasgow eateries have been named as some of the 'fastest growing' in the UK when it comes to Instagram.

According to recent research from Barclaycard Payments, Glaswegians are willing to splurge more just so that they can take 'Insta-worthy' pictures for their social media feed.

Not only that but the study found that there clearly is power behind the picture with people willing to spend as much as £28 just so they can have the 'perfect' picture to upload with 18 to 26-year-olds willing to spend a little more taking it to £30.

READ MORE: Glasgow's best cocktail spots you need to try this summer while soaking up the sun

The two eateries named are Doh Glasgow and Scamp which came eight and ninth place, respectively, in a list of the top 10 places across the UK. And they were the only mention in Scotland with the other eight all in England.

Doh is located at King Street and is a small coffee and doughnut shop located just by popular takeaway Shawarma King. Meanwhile Scamp are another popular eatery with the contemporary seafood led restaurant - who have a focus on open flame charcoal cooking - being situated in Renfield Street.

The research shows that social media is having a huge impact on restaurants in Glasgow as more than a quarter (29 per cent) stated having an active social presence is the best way to judge if a restaurant is worth visiting, and a quarter (25 per cent) said they're more likely to book a restaurant if it will look good on their social profiles.

10 fast growing UK restaurants on Instagram

Ranking

Restaurant

Location

Growth in Instagram followers

1

Joia

London

1,307%

2

Tahi

Manchester

383%

3

Kitten

Manchester

382%

4

Binks Yard

Nottingham

295%

5

Sakku Samba

Manchester

283%

6

Trentina

Birmingham

241%

7

5Tara

Sheffield

167%

8

Doh Glasgow

Glasgow

147%

9

Scamp Glasgow

Glasgow

145%

10

Carvel

London

120%

Kirsty Morris, MD at Barclaycard Payments said: “Social media channels provide a ‘shop window’ for restaurants to market their food and, after a turbulent few years for hospitality, it’s a valuable way of attracting new customers to a venue.

“Our research shows that a quarter of diners look at the menu on social media before ordering, which is just one way the experience is improved for diners, so they can concentrate on getting that perfect, meal-side shot when they’re dining out.

"More and more venues allow you to book, review menus, and even pre-pay via their social media channels – so it’s a sensible move for those in the hospitality industry to keep sharing content and engaging potential visitors.”

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