Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Liverpool Echo
Liverpool Echo
Entertainment
Elle May Rice

Givenchy, YSL, Glossier and more brands we've been pronouncing incorrectly

It turns out we’ve been saying the names of some of our favourite fashion and beauty brands wrong for years.

When it comes down to the likes of Google or Tesco, there’s no way you could possibly mispronounce them. But what about some of our favourite fashion brands like Louis Vuitton and Versace?

If it wasn’t enough that we’ve already been saying ASOS wrong for a long time - it’s ‘Ace-oss’, not ‘A-soss’ - some of these are even more shocking. For Fashion Month, online language learning platform Preply shared some of the most commonly mispronounced fashion and beauty brands and how to correctly say them.

READ MORE: Marks and Spencer's gesture to staff to help during cost of living crisis

Preply analysed Google search data to reveal which of the most popular cosmetic and apparel brands people around the world are seeking pronunciation guidance on. Among the brands people struggled with the most are Hermès, Louis Vuitton, Versace and L'Occitane.

Yolanda del Peso, marketing specialist at Preply, said: “There are several ways to improve your fashion knowledge and vocabulary to make you sound like a natural this Fashion Month. One of the most effective ways to learn is through reading.

“By incorporating fashion-related content such as magazines, books, and industry reports into your reading schedule you can naturally discover the way in which fashion is referenced. Following fashion creators or bloggers on Instagram or TikTok, or visiting fashion museums can also help you to develop your fashion and industry knowledge. Additionally, if you are interested in a fashion-related career, considering a degree or course in fashion will help you to improve your fashion vocabulary.”

10 fashion brands we’ve been pronouncing wrong - and how to say them

Hermès - EHR-mez

Louis Vuitton - lou-ee VWEE-tah-n

Versace - Ver-sah-CHEH

Givenchy - jee-VOHN-shee

Gucci - GOO-chee

Yves Saint Laurent - eeves san lor-RAUN

Loewe - Lo-EE-vay

Jacquemus - ZHAK-moose

Moschino - moss-KEY-no

Dior - dee-OAR

10 beauty brands we pronounce wrong and how to really say them

L'Occitane - lox-EE-tahn

CeraVe - CER-ah-vee

Schwarzkopf - SHVAATS-kopf

La Roche-Posay - La-ROU-shh Po-say

Estée Lauder - Ess-tay LAW-der

Laneige - La-NE-jeu

Guerlain - GARE-lohn

Glossier - Gloss-EE-yay

Lancôme - LAHN-comb

Shiseido - Sheh-SAY-doe

Get the top stories straight to your inbox by signing up to our what's on newsletter

READ NEXT:

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.