The New York Giants revealed earlier this week that the team’s legacy uniforms would make a return in 2022. They will be worn against the Chicago Bears in Week 4 and the Washington Commanders in Week 13.
But the Giants didn’t stop there. In addition to the legacy uniforms, the team will also feature unique endzones and stadium branding during those games. That includes graphics and even the music that is to be played.
“We’re going to try to take you back in time,” chief commercial officer Pete Guelli told “The Giants Huddle” podcast. “Everything that’s done around those games is going to be thematically tied to that history. So, when you walk in the building and you see the end zones [painted like the ones in Super Bowl XXI], you’ll remember them. When you walk in and you see the graphics on the walls, you’ll understand what we’re doing. When you hear the music that’s being played, the video graphics that go up, and you see how we integrate alumni and the merchandise that we tie in and the giveaway that we’re doing at the games, which is a retro pennant, all that stuff is connected to that part of our history. If you’re a longtime Giants fan and you have fond memories of that window and those two Super Bowls, you’re going to want to be here.”
The path to this point began two long years ago. The Giants were methodical in their planning and approach, making sure that no detail — however minor — was left out.
One such detail will be the navy helmets with “GIANTS” logo and white facemask. And thanks to the NFL’s new two helmet rule, the Giants will even be able to use a modernized version of the old shell.
“They were lucky enough to be one of the teams that will be able to pair their throwback helmet with their throwback uniform, that old shell,” said Rory Durkin, who manages on-field partnerships and consumer products at the NFL. “We worked hand in hand with Riddell to make sure that color and the striping and the details were on par with what it looked like in the late ’80s and ’90s. It really was great timing for us, and I think it’s really going to help adopt this uniform even more.”
What’s likely to excite Giants fans even more is that this isn’t going to be a one-and-done scenario. Rather, the organization has laid out a five-year uniform plan that may also include the eventual return of their red jerseys.
And there will be plenty of other surprises as well.
“I never want to rule anything out,” Guelli said, “but what I will say is we put a five-year plan together that started a couple years ago. I don’t think it’s a secret that we will be celebrating our 100th anniversary here in the near future, so there’s a lot of exciting things on the horizon.”
