Giant UK has launched a sale featuring 20% off a range of its bikes. These include road, gravel and hybrid offerings, with savings available on many models across its line-ups, including the popular TCR, Revolt and Defy road bikes.
The sale comes hot on the heels of last week's announcement that the Taiwan-based brand's sales had dropped by 20% in the first quarter of 2024. Giant cited post-Covid era inventory issues as a contributory factor to the fall in sales.
With the bike industry continuing to face challenging times, sales of this nature remain a regular affair. In recent months Specialized UK cut prices across a wide range of products, from bikes to apparel, while the likes of Canyon have run similar discount campaigns. The German direct-to-consumer brand listed "inventory challenges" as one of the reasons for the sale, which while denting its profits did help to stimulate growth; figures released by Canyon showed an increase by 23% year-on-year in quarter three of 2023.
For cyclists the tumult does mean that bargain can be found, and we've selected a few of the standout deals in the Giant UK sale across a range of price points.
Best road and gravel bike deals in the Giant sale
The industry turmoil seems set to continue well into 2024 - we outlined the reasons behind the situation, and what it means for consumers, here.
