Central@CentralWorld and Central Chidlom have converted their grounds into a vibrant design expo for Dolce Italia 2023 to showcase the latest collection of fashion apparel and accessories, beauty products, fragrances and home decor items from more than 50 premium Italian brands until April 30.
It's a collaboration between Central Group, the Embassy of Italy and the Italian Trade Agency in Thailand to celebrate distinctive Italian culture. Designed under the concept of "The Party In Italian Garden", prominent street artist Mongkol "George" Ratanapakdee, aka NEV3R, created an exclusive edition of colourful artworks like the NEV3R - LOV3R cupid-inspired sculpture in the shape of an Italian stone pillar that incorporates the signature elements of NEV3R, namely BLVCKB3AR, and the symbols of peace and chaos in the bear's eyes. The multi-coloured mushrooms and shapes symbolise imagination, happiness and unlimited fun.
Famous painter On-Onnalin created a diptych oil painting titled End Of Spring, Beginning Of Summer that draws inspiration from J.M.W. Turner's beautiful techniques and vision, the Industrial Revolution, Picasso's cubism and collages, Willem de Kooning's surrealism, and Peter Paul Rubens' outstanding style.
"Italy and Thailand have enjoyed a long and fruitful economic relationship based on trade, investment, tourism and culture. Today we forge ahead with our partnership with Central Department Store to bring world-renowned Italian brands to a wider audience. The campaign's selected brands demonstrate Italy's creativity and craftsmanship in fashion design, beauty, home appliances and décor items. The collaboration is a great way to celebrate the 155th anniversary of Thai-Italian diplomatic and trade relations, said HE Paolo Dionisi, Italian ambassador to Thailand.
During the Dolce Italia campaign, a wide range of well-known Italian brands come together under one roof, including Emporio Armani, Moschino, Tod's, Emilio Pucci, Max Mara, Furla, Diesel, Coccinelle, Sunnei and EA7.
Five new high-end fashion labels are exclusively available at Central, including GCDS Kids, a brand known for its playful clothing that helps preserve childhood magic; Suel that creates chic, high-end footwear; and Lanzetti, a maker of leather goods that uses traditional methods to create products that are high in quality, style, creativity and reliability.
"It is a great pleasure to continue our partnership with the Italian Trade Agency in Thailand through the Dolce Italia 2023 campaign. Over the past 75 years, Central has been committed to creating the best shopping experience and offering a comprehensive range of products from all over the world to match the lifestyles of people across generations," said Olivier Bron, a chief executive officer of Department Stores under Central Retail.
