George at Asda shoppers have fallen for the "summery colour" of a "completely perfect" gingham dress after spotting it online.
Supermarket giant Asda's in-house brand George has amassed an army of fans on social media thanks to its extensive range of budget-friendly, on-trend fashion and accessories. Currently, George boasts 729K followers on Instagram.
Like many retailers, George optimises its social media presence to highlight new releases to its loyal fan base. Recently, the retailer caused a stir after sharing a carousel of photos of its Neutral Gingham Wrap Front Midi Dress.
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Despite the sporadic weather of recent weeks, many fashion lovers are still on the hunt for summery outfits that will keep them cool without compromising on style. George's gingham dress, which costs £20, features an all over warm neutral coloured print with a wrap front and three quarter length sleeves. It's finished in a midi length with a tiered hem.
Captioning the photos, George penned: "Looking cute on your morning coffee run @franki.dammone Shop her look now!" The outfit proved popular on the hit social media platform, racking up more than a hundred likes. Shoppers shared their thoughts in the comments section.
One shopper said: "Completely perfect. I want and need ittttttttt." Phoebe said: "Such a dreamy dress! Love the summery colour." Other shoppers simply shared emojis to share their opinions.
You can purchase Asda's Neutral Gingham Wrap Front Midi Dress by clicking here. Alternatively, you can find your nearest Asda store by clicking here.
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