George at Asda has shoppers heading to stores to try and track down a new £10 bag people are calling ‘so cute’.
With sustainability becoming an increasingly top priority for many consumers, people are eyeing up the recyclable shopping bag that comes with a 10 year guarantee. The Anya Hindmarch bag has seen the designer work in collaboration with food retailers globally ‘to inspire further change in consumer behaviour’.
It’s designed to encourage a ‘greater reuse mindset’ and new bags are being launched in selected Asda and Co-op stores this spring. You can find a list of Asda stores stocking the bags here.
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The bags are £10 and come with a 10 year guarantee. Sharing news of the release on its Instagram page, George at Asda said: “Spotted. Our new @anyahindmarch 100% recyclable shopping bag. Run don’t walk to your local store to see if you can find one!”
Replying to the post, Ashermarylou said: “Oh this is so cute I’m off to find it hehe”. Ruth_blackwell1 added: “Wow I so need one of these!!!”
But 8amylouise8 had less luck and said: “I’ve tried two stores this morning that are on the list and neither have them." You can find a list of Asda stores stocking the bags here.
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