George at Asda shoppers are impressed with the "stunning" colour of a £16 midi dress after spotting it online.
Supermarket favourite Asda's in-house brand George is phenomenally popular among fashion lovers thanks to its extensive selection of stylish yet affordable clothing, accessories and more. Like many retailers, the brand utilises social media to keep shoppers updated on all the latest stock and product drops they may find in their local store, as well as online.
George currently boasts 733K followers on Instagram - a figure which continues to grow week by week. Recently, it caused a stir after sharing a photo of its Maternity Cobalt Blue Ribbed Midi Dress.
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The dress, which costs £16, comes in a vibrant blue colour in a ribbed fabric in a midi length. It features a tie belt at the waist, long sleeves and lettuce edge detailing. It's available online, as well as in some George at Asda stores.
Captioning the image of the dress on Instagram, George simply penned: "Incoming: outfits for bumps and beyond Prices start from just £16". The dress was a big hit among fashion loving social media users, racking up heaps of likes and comments.
Rachel said: "Love the colour". Annabelle commented: "This is *such* a stunning colour!!!" Phoebe quipped: "Oh wow, this is gorgeous! Not even preggers and I'd wear it".
On George's website, the dress has also garnered high praise. One happy customer said: "Excellent quality at a very reasonable price". Another added: "Comfortable, will last a while as stretchy. Love the style." The dress is available to purchase online here. Alternatively, you can find your nearest Asda store by clicking here.
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