George at Asda shoppers are besotted with its "cute" pyjama and dressing gown sets designed for babies.
Supermarket giant Asda's in-house brand George is phenomenally popular among shoppers, thanks to its wide array of stylish fashion, shoes, accessories, childrenswear and more. Like many retailers, George keeps shoppers in the loop on all its newest stock and product launches via social media.
The brand's Instagram page has amassed 744K followers, a figure that seems to grow week by week. Christmas is just around the corner, and many shoppers are on the hunt for festive-themed outfits and accessories to wear throughout the remainder of the yuletide period.
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George caused a stir after sharing a photo of two of its baby pyjama and dressing gown sets. The first featured set comes in grey, with an arctic bear print, while the second comes in cream and is adorned with reindeer detailing. The grey set costs £13, while the reindeer set isn't currently available on George's website.
Captioning a flat lay image of the outfits, George at Asda simply penned: "Cold? No. Cute? Yes [heart face emoji and snowflake emoji] @georgekidswear prices from £13."
The items proved popular on the hit social media platform, racking up hundreds of likes and heaps of comments from enamoured shoppers. Hanna said: "So cute", while Caroline said: "so cute!" and Kate said: "love the one on the right!" Chloe commented: "so cute !!" Alison asked a friend: "can we buy the reindeer one ready for next year?" Other shoppers tagged their friends to direct them to the post.
You can buy George at Asda's Grey Arctic Bear Print Pyjamas and Dressing Gown here. Alternatively, you can find your nearest Asda store by clicking here.
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