George at Asda shoppers are "completely obsessed" with a "beautiful" embroidered summer dress after spotting it online.
Supermarket giant Asda's in-house brand George boasts a vast following on social media, with 730K keen fans keeping tabs on the retailer's Instagram page for news of its most recent releases. The retailer is known and loved for its variety of budget-friendly and on-trend fashion and accessories.
Recently, George caused excitement after sharing a carousel of images of its White Schiffli Tiered Midi Dress, as worn by blogger Georgia of @lifeinthefashlane. Though the recent heatwave is over for now, many fashion lovers are still on the hunt for clothing that'll keep them cool without compromising on style as the summer continues.
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George's dress, which costs £24, features short puff sleeves with a flattering v-neck. It's finished in a midi length with a tiered hem, in a fashionable schiffli embroidered design.
The dress is available in sizes eight to 24, though a couple of sizes are already sold out online. More sizing options may be available in some George at Asda stores.
Captioning the images of the dress on Instagram, George penned: "No better feeling than a heatwave and a new summer dress @lifeinthefashlane ". The dress was a big hit on the popular social media platform, racking up more than 300 likes.
Shoppers shared their thoughts in the comments section. Phoebe said: "This is just gorgeous! Love and need". Annabelle said: "Completely obsessed with this dress". Georgia commented: "Beautiful my girl!" Dawn said: "Gorgeous dress". Sophie tagged a friend and added: "that's the white dress I was on about".
Other shoppers simply posted emojis to show their appreciation for the dress. You can purchase George at Asda's White Schiffli Tiered Midi Dress by clicking here. Alternatively, you can find your nearest Asda store by clicking here.
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