George at Asda shoppers have fallen for a set of striped satin pyjamas, with many comparing them to those by luxury brands.
Supermarket favourite Asda's in-house brand George has built a vast following on social media, where it shares photos and videos of all its newest stock and product drops to update loyal fans on what they can expect to find in store and online. The brand's popularity seemingly grows week by week, thanks to its wide range of on-trend yet affordable clothing, accessories and more.
Recently, George caused a stir on Instagram after sharing a Reel video featuring its Pink Satin Striped Shirt Pyjamas . To its 742K followers, the brand shared the clip, which shows the trousers and matching shirt laying on a herringbone floor.
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The pyjama set, which costs £20, comes in a pink, striped fabric with a collared neckline, long sleeves - ideal for colder nights - with a button fastening. The front slip pocket is complete with an embroidered "pillow talk" slogan. They're proving popular online, with multiple sizes already sold out online.
The set comes in sizes six to 20 and can be purchased here. Captioning the footage, George at Asda simply penned: "Silky sleepwear [handshake emoji] living your best life [stars emoji] Psst..Black Friday savings [cash emoji] Spend £25, save 20% on clothing, footwear and accessories".
The pyjamas were a big hit on the giant social media platform, garnering plenty of praise and comparisons to higher end, luxury brands. Victoria's Secret is well known for its striped satin pyjamas, with similar sets costing £69. Luxury brand The Nap Co also sells striped silky pyjama sets in a range of colours. They're available at Selfridges for £80.
Shoppers rushed to the comments section to share their thoughts on George's pyjamas. Liz simply said: "Yes", adding a heart eye emoji. Nikki said: "Pretty", adding a heart.
Annabelle commented: "They're so adorable [heart face emoji] they're like Victoria's Secret pjs ". Keen to snap them up, one shopper asked: "Are these in stores or online only?"
Another shopper added: "Omg I Iove them! They look just like the £80 set from the Nap Co may need to get these". George's Pink Satin Striped Shirt Pyjamas can be purchased here. Alternatively, you can find your nearest Asda store by clicking here.
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