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General Mills Considers Selling B Yogurt Business In North America

Packages of Cheerios, a brand owned by General Mills, are seen in a store in Manhattan, New York

General Mills, a major food company, is reportedly exploring the possibility of selling its yogurt business in North America. Sources familiar with the matter have indicated that the potential divestiture could exceed $2 billion.

The decision to sell the yogurt business comes as General Mills aims to streamline its operations and focus on core areas of growth. The company's yogurt segment includes popular brands such as Yoplait, which have been a staple in the market for years.

If the sale goes through, it could have significant implications for the yogurt industry in North America. General Mills has been a key player in the market, and a divestiture of this scale could reshape the competitive landscape.

Industry analysts are closely monitoring the situation to gauge the potential impact on both General Mills and its competitors. The move to sell the yogurt business reflects the company's strategic efforts to optimize its portfolio and drive long-term value for shareholders.

General Mills has not officially confirmed the potential divestiture, but sources suggest that discussions are underway. The company is likely evaluating various options to ensure a smooth transition if a sale is finalized.

Overall, the news of General Mills considering the sale of its yogurt business underscores the dynamic nature of the food industry and the constant evolution of market strategies among major players.

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