New Look has announced an new collaboration with TV personality Gemma Collins in its latest celebrity partnership.
Gemma’s collection includes over 30 pieces, consisting of clothing, swimwear and accessories. The New Look collection will have “pops of lemon, sunny prints and ultra-glam shapes that ensure you never dull your shine” and will focus on being “empowering and unapologetic”.
The range will have sizes 8 to 28 and will be available in New Look stores as well as online, with pieces costing up to £55.99. Alongside the news of the collaboration, it was announced today that Gemma is searching for a “campaign star”, with people encouraged to audition at the Liverpool ONE New Look store on May 19. You can also audition via TikTok from May 11.
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New Look announced the news about Gemma Collins being its latest ambassador on Instagram with a video of Gemma wearing some of the items available in her collection. The caption reads: “The rumours are true! @gemmacollins has joined the New Look family and she can’t wait to share something exciting with you all… #ThatNewLookFeeling”.
Some people have reacted to the news beneath New Look’s post. One said: “Sooooo excited ! Welcome to the @newlook family @gemmacollins !!!!”.
Another wrote: “Yayyy! Exciting'' followed by a string of heart eye emojis. You can shop Gemma’s New Look range from May 17 in store and online.
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