Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Benzinga
Benzinga
Business
Shivani Kumaresan

Gannett Hoodwinked Advertisers For Nine Months: WSJ

Gannett USA Today GCI Arizona Republic Detroit Free Press NYSE Palm Beach Post United States Wall Street Journal
  • Gannett Co Inc (NYSE:GCI), owner of USA Today, misguided advertisers with inaccurate information for nine months, the Wall Street Journal reported.
  • Gannett owns news outlets in 46 U.S. states, from the Arizona Republic to the Detroit Free Press, to the Palm Beach Post, and sells ad space through digital auctions.
  • Gannett misguided advertisers saying they were buying an ad on one Gannett site, often in USA Today, but actually were provided space on another.
  • Gannett said in a statement that it regrets the error, which it said was unintentional. 
  • The discrepancy was first discovered by an independent ad industry researcher, Braedon Vickers.
  • Price Action: GCI shares closed lower by 0.55% at $4.50 on Tuesday.
Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Kid Rock reportedly splits from fiancée after being seen with Lauren Boebert
The MAGA musician and Audrey Berry had been engaged since 2017
The Independent UK
The Independent UK
Identity of Dave Grohl's love child's mother revealed after months of secrecy
The Foo Fighters frontman, 56, revealed in September that he had fathered a baby with another woman
Evening Standard
Evening Standard
Simpsons star ‘vindicated’ more than 30 years after making cameo
New York Yankees players will no longer be told to ‘get rid of those sideburns’
The Independent UK
The Independent UK
Where to watch The Simpsons: stream old episodes of the classic animation and watch new ones on TV
All 36 seasons and counting
WhatToWatch
WhatToWatch
Voices: Luigi Mangione’s popular appeal highlights our fetishisation of ‘dangerous’ men
COMMENT: By framing criminals as sex objects, we’re not only vindicating them but their behaviour, writes Olivia Petter. What message does it send to other young men who might go on to become offenders?
The Independent UK
The Independent UK
Blake Lively blasts The Hollywood Reporter's 'sexist and offensive' cover about Justin Baldoni legal battle
The cover depicting Lively and Baldoni was branded ‘disturbing’ by outraged critics
Evening Standard
Evening Standard
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play