Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Benzinga
Benzinga
Business
Shivani Kumaresan

Gannett Hoodwinked Advertisers For Nine Months: WSJ

Gannett USA Today GCI Arizona Republic Detroit Free Press NYSE Palm Beach Post United States Wall Street Journal
  • Gannett Co Inc (NYSE:GCI), owner of USA Today, misguided advertisers with inaccurate information for nine months, the Wall Street Journal reported.
  • Gannett owns news outlets in 46 U.S. states, from the Arizona Republic to the Detroit Free Press, to the Palm Beach Post, and sells ad space through digital auctions.
  • Gannett misguided advertisers saying they were buying an ad on one Gannett site, often in USA Today, but actually were provided space on another.
  • Gannett said in a statement that it regrets the error, which it said was unintentional. 
  • The discrepancy was first discovered by an independent ad industry researcher, Braedon Vickers.
  • Price Action: GCI shares closed lower by 0.55% at $4.50 on Tuesday.
Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Cher reveals why her marriage to Gregg Allman lasted only nine days
Cher and the late singer tied the knot in 1975
The Independent UK
The Independent UK
Did Matty Healy Just Inadvertently Confirm Taylor Swift's "Guilty as Sin" Is About Him?
Very suspicious.
Marie Claire
Marie Claire
Australian supermarket kombucha taste test: ‘How can a beverage be so wet and so dry at the same time?’
From the ‘flat and mild’ to one with ‘cheap’ Passiona candle aroma, in their seven-strong kombucha taste test Jess Ho follows their nose, tastebuds – and gut
The Guardian - AU
The Guardian - AU
Sabrina Carpenter's Netflix Special Will Include Duets With Chappell Roan, Tyla and Shania Twain
And other celebs will make a cameo, too!
Marie Claire
Marie Claire
The Mars Volta: ‘The world we were in was very sexist and homophobic’
An intimate new documentary takes us behind the highs and lows of a band who were touched by many tragedies
The Guardian - US
The Guardian - US
YouTuber Rosanna Pansino smokes cannabis grown from her father’s ashes
Influencer lights joint in first episode of podcast to honor dying wish of father, who appeared in videos as Papa Pizza
The Guardian - US
The Guardian - US
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play