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Birmingham Post
Birmingham Post
Business
Jon Robinson

Full list of winners at The MPA Inspiration Awards 2022

The winners at this year's MPA Inspiration Awards have been announced in front of a sell-out audience at The Midland Hotel in Manchester.

The Manchester Publicity Association event was co-hosted by broadcaster Mark Radcliffe and DJ Hattie Pearson, with event partner Clear.

Christian James, MD of The If Agency and MPA Chair opened up the event, stating that it was time to celebrate. He said: "After a couple of very challenging years for our industry, it’s been amazing to see such innovation and creativity in these entries. The breadth and depth of talent in Manchester right now is truly inspiring.

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"As an association that is here to create a connected community, it’s perhaps the most exciting thing to see so many entries featuring collaborations between Manchester companies.

"I’m very proud and honoured to be the chair of our organisation when the city is absolutely buzzing with ideas and an infectious energy."

Cindy Simmons, MD of the MPA, added: "Our strategy is to connect and support the entire creative, digital and media community in Greater Manchester.

"This has been demonstrated by the diversity of companies entering from across the region. We are very proud of our awards and how they have grown.

"We have also listened to the industry and have created new categories this year which have proved very popular.

"We are so proud that these awards have grown and grown over the past 10 years since their creatioin and are well recognised by the sector."

The MPA is a not-for-profit organisation and represents over 2,000 members across the region.

Best Digital Campaign

Republic of Media & Land Securities - Re-awakening Retail

Best Creative Campaign

The Behaviours Agency - Life Is Lived On These Floors

Best B2B Campaign

Upp B2B - Ultimate Sidekick

Best Media Campaign

PHD Media, Manchester - Thinking Outside of the Box: The Sneaker Hunt

Highly commended: Transforming Freemans - iProspect / dentsu

Best Sales Team Campaign

Mobsta - Erdinger

Best Audience Engagement

Smoking Gun - Another Munchkin Miracle

Highly commended: A data-driven creative renaissance - Wavemaker

Best Audio

Kalua - Vittoria - On The Edge

Best Animation

Mighty Giant - Chester Zoo: Love it for Longer

Highly commended: Hope for Justice - Flow Creative

Best Video

The Gate Films - Department of Justice - Deadline

Best Podcast

Kalua - The Liverpool Welcome

Big Bang

KMS Media - Discover Yorkshire Coast

Collaboration

Republic of Media - Severn Trent and Home Planet: Addressing the UK’s Rain Paradox

Martyn Hett Inspiring Manchester

Lisa Thompson, Wavemaker

Apprentice Award

Bryonny Chapman, iProspect / dentsu

Highly commended: Eve Gokcen, Sixothree Marketing Ltd

Rising Star

Pari Adams, Wavemaker

Highly commended: Rosa Mitchell, connective3

Highly commended: Lauren Dent, iProspect / dentsu

Student Award

Emily Waterfield, Manchester Metropolitan University

Freelance Hero Award

Gary Dumbill, Motion Animation

Innovation Award

Apadmi Ltd - The My First Five Years App

Impact Award

Channel 4 - Channel 4 & Allies Represent Black to Front

Best Place To Work

Apadmi Ltd

Best of the Best

PHD Media, Manchester - Thinking Outside of the Box: The Schuh Sneaker Hunt

Business of the Year

Apadmi Ltd

MPA Award

Emma Slater, Regional Managing Director, Wavemaker

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