The cost of some popular branded goods at the supermarket has more than doubled in price, according to the latest research figures.
A survey conducted by consumer champion group Which? compared the prices of 79 items over a two-year period to see how much they had changed during the cost of living crisis, reports The Mirror.
The watchdog compared the prices of some well-known branded goods - such as Heinz, Colman's and Lurpak - at six major supermarkets.
The study comes as shoppers across the country have been making the switch from big names to value brands in a bid to help keep their costs down on the weekly supermarket trip.
Which? did find that the nations' favourite sauce, Heinz Tomato Ketchup, had seen the biggest average rise in price over the two-year period, with a top-down squeeze bottle (460g) soaring by 91p (53%).
The beloved condiment was then closely followed by a jar of Dolmio branded lasagne sauce (470g) which was up 47% or 61p in two years and as much as 107% or £1.09 in one supermarket.
The biggest price increase was a box of Twinings of London Everyday 100 Tea Bags, which was found to be £2.33 (64%) more expensive at one supermarket.
Another household essential that has gained attention for prices this year has been butter, with the findings discovering that Anchor Spreadable butter cost an extra £1.31 (45%) on average, while Lurpak Spreadable Slightly Salted Tub (500g) saw an average increase of £1.17 (35%).
The survey from Which? comes just as the rate of inflation in the UK has soared to a high of 11.1% in October from 10.1% in September, according to the Office For National Statistics (ONS).
It is the highest level of inflation for UK households in 41 years, with many feeling the effects from the cost of living crisis, mainly on essentials such as energy and food.
Sue Davies, Which? Head of Food Policy, said: “Our research shows the shocking rate of inflation on some of the nation’s favourite branded foods, which is much higher than the national average and highlights why it is so important for retailers to provide people with a choice of product ranges.
“Supermarkets must ensure budget lines for healthy and affordable essential items are widely available across their stores including smaller convenience stores.
“Promotions should be targeted at those most in need and people supported so they can easily compare the price of products to get the best value."
Which? believes supermarkets need to do more to support all consumers through the crisis by making sure food prices are easy to understand to make budgeting much simpler.
List of 30 items and average price rises over two years
- Heinz Tomato Ketchup Sauce - Top Down 460g - 53%
- Dolmio Lasagne Sauce 470g - 47%
- Heinz Classic Cream Of Chicken Soup 400g - 46%
- Dolmio Bolognese Original Pasta Sauce 500g - 46%
- Anchor Spreadable Butter Tub 500g - 45%
- Heinz Cream Of Tomato Soup 400g - 44%
- Colman's Classic Mint Sauce 165g - 44%
- Colman's Horseradish Sauce 136g - 44%
- Batchelors Super Noodles Bbq Beef Flavour 90g - 43%
- Hovis Granary Wholemeal 800g - 43%
- Sharwoods Butter Chicken Simmer Sauce X 420g - 39%
- Cravendale Semi Skimmed Milk 1000ml - 38%
- Sharwoods Balti Cooking Sauce 420g - 38%
- Sharwoods Korma Sauce 420g - 38%
- Lurpak Spreadable Slightly Salted Tub 500g -35%
- Hellmanns Real Squeezy Mayonnaise 750ml - 35%
- Muller Corner Vanilla & Banana Chocolate Balls & Flakes 6x130g 780g - 34%
- McCain Home Chips Straight Cut 1000g - 34%
- Birds Eye 10 Original Potato Waffles 567g - 33%
- Green Giant Salt Free Naturally Sweet Sweetcorn 198g - 30%
- Dr. Oetker Ristorante Mozzarella Pizza 335g - 30%
- Birds Eye Frozen Garden Peas 375g - 28%
- Cathedral City Extra Mature 350g - 26%
- Walkers Cheese & Onion Crisps 6X25g 150g - 26%
- Pukka Pies All Steak Pie 209g - 26%
- Magnum Almond Ice Cream 4 x 100ml 400ml - 26%
- Hovis Soft White Thick Bread Loaf 800g - 24%
- McVities Biscuits Ginger Nuts 250g - 22%
- Hovis Soft White Medium Bread Loaf 800g - 22%
- Cif Power And Shine Bathroom Cleaner Spray 700ml - 22%
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