Liverpool have submitted an application to trademark the Melwood name after a deal to buy back the former training ground was sealed earlier this year.
The Reds have applied to the UK Government’s Intellectual Property Office this month to trademark the name, invoking seven classes from clothing and merchandise to online services and entertainment that may seek to use the name of the iconic Liverpool asset.
In June the Reds rubber stamped a £13m deal to buy back the Melwood site to house its thriving women’s team and academy, as well as providing an additional site for the LFC Foundation. It was described by Reds managing director Andy Hughes as a 'truly historic moment'.
The application to trademark a name is common business practice and designed to distinguish a company’s unique products and services from others in the marketplace. A trademark is the basis of a company’s brand and Liverpool has a large number of active trademarks, from imagery such as club crests to words and phrases such as ‘You’ll Never Walk Alone’, with permission needing to be sought for the use of a trademark within the classifications it has in place.
READ MORE: Kylian Mbappe linked with sensational Liverpool move after leaving Paris Saint-Germain 'very angry'
READ MORE: Ryan Gravenberch hands Liverpool transfer blow with Bayern Munich declaration
Phrases such as ‘This Is Anfield’ and its iconic accompanying imagery were trademarked in 1995 and 2000, while more recently the phrases ‘Let’s Talk About Six Baby’ and ‘Six Times’ have been successful trademark applications.
Owners Fenway Sports Group incurred the wrath of fans and the wider community back in 2020 when they attempted to trademark the word ‘Liverpool’. That application was withdrawn through some pressure, with ‘Liverpool FC’, ‘LFC’ and ‘Liverpool Football Club’ getting successful trademarks at the same time.
Liverpool players have also been no stranger in the past to trademarking phrases. Last year, Reds left-back Kostas Tsimikas registered the phrase ‘Greek Scouser’ with the IPO, a move made after Liverpool fans gave him the moniker after his arrival at Anfield.
