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Liverpool Echo
Liverpool Echo
Sport
Dave Powell

FSG had been seeking Liverpool investment 'for more than a year' as 'potential buyer' emerges

Liverpool owners Fenway Sports Group had been seeking outside investment for the last 12 months.

The Reds owners are understood to be exploring options for the sale of the club, as first reported by the Athletic, but only recently pivoted towards opening themselves up to a full sale, it has been reported in the US.

US sports business website Sportico cite anonymous sources who informed them that major American banks Morgan Stanley and Goldman Sachs had been tasked with finding outside investment for the club for the past year but that their position recently changed to include accepting interest in a full sale.

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The Financial Times report that FSG, who have come in for heavy criticism in recent weeks over a perceived lack of investment in the first team squad following a poor start to the season, have been approached by 'at least one potential buyer' that has seen them move to open themselves up to selling the club.

And according to CBS, there are both US and MENA based consortiums actively considering a bid to buy the Reds.

Sources have told the ECHO that FSG are exploring their options at present given wider economic landscape and are non-committal over a sale, stressing that Liverpool remains a core part of their business and that growing the FSG empire was still the main priority.

FSG put out a statement that sought to reaffirm their commitment to Liverpool at the same time as suggesting that they would be open to any expressions of interest, something which they have received several times in recent years. In 2021 they were reportedly approach by a Middle Eastern consortium who bid £3bn for the club.

According to Forbes the Reds are valued at £3.6bn, a figure 1,100 per cent higher than the £300m that FSG paid for the club in 2010.

In March 2021 FSG sold 11 per cent of their business to RedBird Capital Partners in a $750m deal. Since then RedBird have taken full ownership of Italian giants AC Milan after concluding a £1.1bn takeover deal at the start of September.

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