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Liverpool Echo
Liverpool Echo
National
Jess Molyneux

Frozen in time cereal boxes and cigarettes found hidden behind Liverpool shop shelves

A number of classic cereal boxes, bottles and more have been discovered in a Liverpool shop decades after they first hit our shelves.

Originally opening in 1958, The Bread Shop Bakery has been a familiar sight on Aigburth Road for decades, welcoming hundreds of loyal customers through its doors. The business was first set up by Len Gordon and eventually owned by his son Frank and now grandson Alan, 49, for the last 15 years.

The shop operated more as a grocery store in its early years, before adapting to sell bakery items made on site and more. And now Alan has found some relics from the past at the business that are bound to transport you back in time.

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Alan, originally from Huyton, told the ECHO: "They were found in between a partition wall, like a fake wall when putting new shelving in. I think these have fallen down the back over the years and as we’ve moved the shelving we’ve found more items.

"We’ve found them over time, over the last year, when we've been doing some alterations to the shop. I thought they were really cute to be honest.

These items remind us of what our shelves used to look like (Photo by Colin Lane)

"I think the size of the cereal boxes was quite shocking, they were quite small in those days and now the sizes today, they're quite big. Also the logos on the box and there was no dates on some of the food.

"Some of the items are pre-decimalisation, so its before we went into pounds and they're still in shillings and pence. I thought it was quite historic, that my grandad would have price marked them up and put them on the shelf, around 40 or so years ago. Being able to find them again was quite touching I suppose."

Do these awaken any memories for you? Let us know in the comments section below.

Among the items found were boxes of old Kellogg's Cornflakes and Ricicles, Weetabix and Sugar Puffs, as well as bottles advertising Cadbury's drinking chocolate and cigarettes. Alan also found savings stamps book from decades ago.

Decimalisation was introduced to the UK in 1971, meaning a number of the items are over 50 years old and older than Alan who discovered them. Alan said: "Some of it I think possibly is my dad’s handwriting from when he price marked items 20 or 30 years ago too.

Join our Liverpool memories and history Facebook group here.

The branding will transport you back in time (Photo by Colin Lane)

"I suppose it's like finding an old school book when you were a kid and you look back and think I wrote that about 30 years ago. One of the cornflakes were priced at 22p and nowadays a box of them is something like £3, so that was quite interesting."

For many, these images are bound to stir some memories. As branding and food items have evolved over time, they offer a window into our past and what our supermarket shelves once looked like.

For more nostalgia stories, sign up to our Liverpool Echo newsletter here.

Alan discovered the items behind a shelving unit (Photo by Colin Lane)

Alan has had the items on display in The Bread Shop Bakery window, but is going to move them to a new home in the shop as he doesn't want sunlight to affect and fade the items. Alan said: "We’re still selling some of the products and some of them don't exist any more

"They're definitely to keep for the history of the shop. I think its a great find and they should be in museum too."

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