Let's face it. Many people tune in to watch the Super Bowl primarily for the advertisements and the half-time entertainment.
It's the biggest stage a performer can grace, attracting audiences from around the world, with domestic viewers in the United States quite often exceeding 100 million.
Here's a look back at some of the most memorable Super Bowl half-time shows, starting with yesterday's extravaganza.
2022: Dr. Dre, Snoop Dogg, Mary J. Blige, Kendrick Lamar and Eminem with special guests 50 Cent and Anderson .Paak
From the moment Dr. Dre appears and fades up the first few bars on his hit The Next Episode, loyalists rejoiced, and all bets were off that this would be a memorable Super Bowl half-time show.
When Snoop Dogg, whose vocals are the first to appear on the track, joins Dr. Dre on stage, he does so by paying tribute to his late mother, who died last year, by having a photograph of the two of them together behind him, next to a blown-up copy of his 1993 album Doggystyle – the first debut album to enter the Billboard 200 charts in the number one spot.
Dr. Dre raps that he's "still not loving police," a line from Still D.R.E., delivered to a Super Bowl audience in the tens of millions in America alone, up 19 per cent on last year according to Forbes.
Another key moment with deep symbolic significance saw Eminem taking a knee.
Other performers included 50 Cent who showed up announced, and upside down no less mimicking that famous shot from his In Da Club video. The executive producer of a series of shows including the Power Universe with Courtney A. Kemp didn't disappoint. Anderson .Paak also made a guest appearance.
And Kendrick Lamar's energetic performance again lit up the stage.
And of course there was the queen of hip hop soul Mary J. Blige, who raised a generation of women with her music, and plays drug queen pin Monet in the Power spin off Power Book 2: Ghost.
There was a lot of chatter beforehand about whether she would go for a safe hit, an old classic, or a new track from her 2022 album Good Morning Gorgeous. But who could resist Family Affair?
2020: Shakira and Jennifer Lopez
The pairing of these two at the 2020 Super Bowl half-time Show in Miami Gardens, Florida came about due to a partnership between the NFL and rapper entrepreneur Jay-Z's sports and entertainment company Roc Nation.
That partnership also culminated in yesterday's show.
Jay-Z spoke to the New York Times in 2020 about how he turned down an offer to perform at the Super Bowl when asked in 2017, but is now collaborating with the NFL, giving him influence over their half-time shows, and he also has a hand in their social justice outreach programs.
But back to Shakira and Jennifer Lopez, whose performances were electric.
From the moment Shakira hit the stage in a short red sparkly dress and long red boots surrounded by back up dancers, also dressed in red, the crowd cheered, with the cheers getting louder when she picked up an electric guitar, all before launching into two of her most enduring hits Whenever, Wherever, and Hips Don't Lie.
When it was Jennifer Lopez's turn to wow the crowd, she entered the stage on a pole in a tight-fitting leather jumpsuit, starting her set with Jenny from the Block before launching into a medley of her other hits.
The impressive dance moves and acrobatics of the now 52-year-old were exhausting to watch, never mind doing them!
When Shakira and J. Lo join each other on stage, the crowd can't get enough.
2007: Prince
If the King of Pop (more below) changed the way we thought about Superbowl entertainment, it was the Prince that perfected the art.
Widely regarded as the greatest performance so far in half-time concert history, the Minnesotan Marvel revelled in the Miami downpour that struck just in time for his performance, reportedly suggesting to producers that they "make it rain harder", such was his verve for the moment.
As water pooled on the stage – shaped to look like his iconic symbol – Prince's back-up dancers had everyone on edge as they pulled zero punches in extreme high heels and extreme weather.
While the imagery of Prince singing Purple Rain in a downpour backlit by the purple lights from the stage was spectacular, even without the weather it would have been one of the great performances.
Energy, movement, and banger after banger. In the abridged words of the man himself, nothing compares to that show.
2004: Janet Jackson and Justin Timberlake. Oh and Kid Rock
In the new Janet Jackson documentary available to stream on Stan, Jackson tells her side of the story about what came to be known as "nipple-gate" – the moment her bare breast was bared for all to see when Justin Timberlake ripped her bodice in front of almost 100 million television viewers.
The fallout was severe for Jackson – who, among other things, says she was uninvited to the Grammys.
Timberlake, who only last year apologised on social media for how he "fell short" in the way he handled the situation, went on to appear at the Grammys that year.
"This whole thing was blown out of proportion," Jackson says in the documentary, with her backers dumbfounded by the reaction, which they say erroneously involved her being blamed for staging the whole scenario.
Nipple-gate took the attention away from Kid Rock, who courted limited controversy for wearing the American flag as a poncho.
1993: Michael Jackson
It was the performance that changed the trajectory of Superbowl entertainment for good.
One year earlier, the NFL and host broadcaster CBS had lost 22 per cent of their audience during the main break to a special episode of sketch comedy show In Living Color on rival broadcaster Fox.
Stung into action, the NFL went big. Really big. King of Pop big. So big that to this day it remains one of the most watched events in American television history.
133.4 million viewers tuned in to watch Jackson appear in a haze of smoke in the middle stage, before standing silent for almost two minutes to whip the crowd into a frenzy of anticipation.
The half-time show fervour had arrived.
