Frizzy, unmanageable and unruly hair? We have the ANSWR

Finding the perfect haircare routine is much like sourcing the dreamiest, form-fitting pair of vintage blue jeans, or that staple, ultra-flattering white T-shirt that we end up purchasing in troves. Once you find something that fits you perfectly and offers a comfortable, easy and affordable silhouette, you tend to stick with it for a lifetime.

Yet many of us frizzy, unmanageably curly-haired lot have struggled to tame our locks since our school days. Curl creams, hair oils, masks and professional treatments only do so much – and after countless experimentations, we’re often forced to compromise on a routine that only semi-works on any given day. Sometimes only the fates get to decide whether our curls will form just how we like them.

As such, we invest in sub-par products and yet continue to find ourselves blow-drying and straightening our poor frazzled ends just to avoid having to embark on the treacherous and ineffective routine that TikTok told us we simply had to do.

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Founded five years ago by then-26-year-old University graduate Georgiana Grudinschi, ANSWR was born out of a desire to offer easy and affordable hair treatment that has the same effect as a pricey keratin treatment – but at a fraction of the cost.

This led to the launch of the brand’s cult-favourite at-home keratin treatment, which is designed to smooth and defrizz hair for up to three months with just one application. Taming the lion’s mane without damaging it has truly never been easier.

“I have thick, frizzy hair and have tried countless products. ANSWR’s keratin treatment is the only one that’s given me smooth, manageable hair for months. It’s life-changing!” one reviewer wrote.

Not only is it free from any of the harsh chemicals associated with classic keratin treatments, but it’s entirely vegan. To get the best results, start with clean, dry hair and spray the treatment until your locks are fully saturated.

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Let it rest for an hour before rinsing thoroughly with water and then blow-dry completely. Then, using a straightening iron set to 180 degrees, take narrow sections of hair and straighten to lock in the treatment for the next three months. One straightening sesh for months of frizz-free, tameable hair which doesn’t require truckloads of product after every wash? Sign us up.

ANSWR has also launched a heated blow-dry brush in the brand’s signature coral hue to help you get the most out of your keratin treatments. They also have a brilliant last extensions kit, flyaway and brow sticks, shampoo and conditioner, and even a hair removal device for use on legs and arms.

The best-selling at-home keratin treatment, however, is currently on offer for pre-order at 30 per cent off. Secure yours while you can.

ANSWR At-Home Keratin Treatment

For humidity-resistant, frizz-free hair no matter the weather, look no further than ANSWR’s At-Home Keratin Treatment. The innovative vegan and cruelty-free formula has tamed the locks of over 500,000 happy customers and counting.

It removes frizz for up to three months with just one application, simplifying your haircare routine and saving you cash in the long-haul. Powered by award-winning VeratinTech technology, the formula utilises gentle acids to seal cuticles and balances your hair’s pH while restoring softness and hydration for weeks on end.

Buy now £31.43, ANSWR