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Benzinga
Benzinga
Politics
Anusuya Lahiri

French Regulator Reaches Truce With Facebook Owner Meta Over Online Ads

Meta Google Facebook Nasdaq Criteo Alphabet Inc European Union Wikimedia Commons Diversity France
  • France's antitrust watchdog body approved Facebook owner Meta Platforms Inc's (NASDAQ:META) obligations regarding the French online advertising sector.
  • Meta had committed to giving access over five years to advertising inventories and campaign data to adtech companies on 'transparent, objective and predictable' conditions.
  • The watchdog's investigation services raised competition concerns about multiple practices by Meta that could affect competition conditions following a referral by Criteo S.A. (NASDAQ:CRTO) in September 2019.
  • Criteo alleged that the gradual exclusion of companies from the Facebook platform has adversely impacted the diversity of the online advertising industry. 
  • Recently, the EU and U.K. antitrust regulators launched similar investigations into Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) unit Google and Meta over a 2018 ad deal.
  • Price Action: META shares traded lower by 2.33% at $165.40 in the premarket on the last check Thursday.
  • Photo via Wikimedia Commons
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