The humble French baguette is being added to the UN's list of intangible cultural heritage as a cherished tradition to be preserved by humanity. Unesco experts gathering in Morocco this week decided that the simple French flute - made only from flour, water, salt, and yeast - deserves UN recognition.
The move comes after France's culture ministry warned of a "continuous decline" in the number of traditional bakeries, with some 400 closing every year over the past half a century. The UN cultural agency's chief Audrey Azoulay said the decision honours more than just bread; it recognises the "savoir-faire of artisanal bakers" and "a daily ritual".
Ms Azoulay, a former French culture minister, said: "It is important that these craft knowledge and social practices can continue to exist in the future."
With the bread's new status, the French government said it plans to create an artisanal baguette day, called the Open Bakehouse Day, to connect the French better with their heritage. In France, bakers seemed proud - if unsurprised.
Asma Farhat, baker at Julien's Bakery near Paris' Champs-Elysee avenue, said: "Of course, it should be on the list because the baguette symbolises the world. It's universal. If there's no baguette, you cant have a proper meal. In the morning you can toast it, for lunch it's a sandwich, and then it accompanies dinner."
Despite the decline in traditional bakery numbers, France's 67 million people still remain voracious baguette consumers - purchased at a variety of sales points, including in supermarkets. The problem is, observers say, that they can often be poor in quality.
Paris resident Marine Fourchier said: "It's very easy to get a bad baguette in France. It's the traditional baguette from the traditional bakery that's in danger. It's about quality not quantity."
In January, French supermarket chain Leclerc was criticised by traditional bakers and farmers for its much-publicised 29-cent baguette, accused of sacrificing the quality of the famed 26in loaf. A baguette normally costs just over 90 euro cents (about 77p), seen by some as an index on the health of the French economy.
The baguette is serious business. France's "Bread Observatory" - a venerable institution that closely follows the fortunes of the flute - notes that the French munch through 320 baguettes of one form or another every second. That is an average of half a baguette per person per day - and 10 billion every year.
Although it seems like the quintessential French product, the baguette was said to have been invented by Vienna-born baker August Zang in 1839. Mr Zang put in place France's steam oven, making it possible to produce bread with a brittle crust yet fluffy interior.
The product's zenith did not come until the 1920s, with the advent of a French law preventing bakers from working before 4am. The baguette's long, thin shape meant it could be made more quickly than its stodgy cousins, so it was the only bread that bakers could make in time for breakfast.
The "artisanal know-how and culture of baguette bread" was instituted during the Morocco meeting among other global cultural heritage items, which also included Japan's Furyu-odori ritual dances, and Cuba's light rum masters.
