HelloFresh has partnered with JLS band member turned farmer JB Gill to encourage families to create ‘cardboard gardens’ using their recipe-kit box this summer. The announcement follows the meal kit brand's collaboration with Disney and Pixar celebrating the launch of its new film ‘Elemental’.
HelloFresh will be including plantable seed paper within the first 5,000 boxes of its limited-edition Elemental recipe-kits
JB Gill said: “Not only do we want to inspire families in the kitchen to cook up a storm with the limited-edition recipe range, but we also want them to sow the seeds of creativity, encouraging families to embrace the very elements which will help their miniature gardens grow.
"Being a Dad myself, I know how much kids love to use their imagination and get creative with an empty cardboard box and there’s nothing I’m more passionate about than tending to my garden and being in the great outdoors."
The full range of ‘Elemental’ inspired recipes are:
Fire
- Roasted Chilli Glazed Chicken with Roasted Veg & Thyme
- Fire-Red Tomato Rigatoni with Black Olives, Hazelnuts and Italian-Style Cheese
- Side: Chermoula Roasted Aubergine Embers with Fiery Harrissa and Roasted Garlic Yoghurt
Air
- Cloud-Topped Chicken Pie with Sun-Dried Tomato, Peas and Cheddar
- Easy Breezy Burrito Bowl with Spiced Beans, Avocado Salsa and Soured Cream
- Side: Cheesy Spicy Cauliflower Clouds with Chipotle Mayo
Earth
- Herb Garden Breaded Chicken with Red Onion Mash and Garlicky Green Beans
- Beany Boulder Loaded Fries with Smashed Avocado & Soured Cream
- Side: Forest Green Veg Sides Bundle
Water
- Fajita Style Whirlpool Spaghetti with Bell Pepper, Onion and Cheese
- Aloo Gobi Lagoon Stew with Cauliflower, Green Beans and Yoghurt
- Side: Courgette Ribbon Tide Pool Salad
The limited-edition Elemental recipes are available to order now from the HelloFresh website and app. Two new recipes are available each week, with a choice of one meat or veggie dish and a side option, starting from £3.15pp.
