Free LEGO events are being held through February and March to launch the new 2023 LEGO Friends Universe. The collection includes characters with a wider variety of skin tones, cultural backgrounds, disabilities, and neurodiversity, all with authentic personalities and relationships.
Free events include:
A two-month long play experience taking place in LEGO Stores from 6 February - 2 April, with free activities including:
- Discover the LEGO Friends: spin the wheel and find out more about one of the eight new LEGO Friends characters – and then build a set that aligns with that character’s passions before proudly displaying it in-store.
- LEGO Friends Skate Ramp: During half term on Wednesday 15 and Thursday 16 February between 2-4pm come in-store to create a LEGO Friends Skate Ramp – that you can take home to play with your friends on
- LEGO Friends Character Creator: in March you can design and customise your own LEGO Friends character (check with local store for exact timings).
- The LEGO Friends Bedrooms: Four of the new Friends LEGO bedroom sets will be on display for visitors to play with and customise.
- Giant brick LEGO Friends: In the London Leicester Square Store you can grab a photo on the LEGO bench surrounded by giant brick versions of Nova, Aliya, Autumn and Leo. Plus scan the QR code to reveal the remaining four friends.
- LEGO® Friends ‘Hangouts’ – 18 – 21 February, The Bullring, Birmingham, UK. A child’s bedroom is an integral part of forming their self-identity. At this event, kids can meet and take part in awesome activities with their favourite influencers as they explore creativity and self-expression, form friendships and learn what it means to be different together.
Further to the launch of the new generation of characters, the storylines within the LEGO Friends Universe have been refreshed in collaboration with the Geena Davis Institute on Gender in Media, helping to develop narratives that ensure they’re relatable, inclusive, and reflective of the real-life experiences of children today.
For more information about LEGO Friends activities happening near you visit www.lego.com/stores and search for your local store.
