Chocolate fans have been stunned by a new price mark up for Freddo bars, as the notorious budget treat has soared to nearly 50p in some stores.
The frog-shaped snack was introduced by Cadbury's in the 1990s at the steal-price of 10p, but since 2007 it has seen a number of hikes.
But today sweet-treat lovers face a near 400 per cent increase in the original price from one major retailer, who is now selling them at 49p a pop.
After sending out a secret shopper to do some investigating, Liverpool Echo reports that the average price of a Freddo bar is 30p.
While there were cheaper options to be had in some bargain stores, the findings were enough to make your teeth hurt.
Here's the full rundown of where to go and where to avoid if you're in the market for affordable Freddos.
Home Bargains - 85p for five (17p each)
If you’re looking for the best value Freddo in town, Home Bargains is the place to go.
It doesn’t sell individual Freddos but you can get a multipack of five for 85p – working out at 17p each.
B&M - £1 for five (20p each)
Up next for value for money is B&M, who are selling a five pack of Freddos for £1.
This works out at 20p each – which is still, unfortunately, twice as much as prices in the 90s.
If you’re feeling like you're Fredd-y for something new, B&M has also stocked up on ‘milky top’ (half white chocolate and half milk chocolate) and strawberry-flavoured Freddos.
At £2.99 for a bag of 12, they work out at 25p each, so you’re paying an extra 5p for the experience.
Tesco and Sainsbury's - 30p
Tesco Expresses and Sainsbury's Locals sell Freddos for a standard price of 30p – earning them second place in the expensive Freddo hunt. Online they sell for 26p at Tesco and 25p at Sainsbury’s.
WHSmith - 49p
If you can believe it, the most expensive Freddo the ECHO found was 49p at WHSmith.
