Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Fox Wraps Upfront With Gains In Sports, News, Tubi

Marianne Gambelli Fox Ad Sales upfront

Fox is wrapping up its upfront negotiations with volume growth from its sports properties, news networks and Tubi streaming service.

Fox sources said Fox Entertainment increased its sellout rate, but declined to discuss prices or volume. In what was seen as a weak market, buyers were seeking lower prices for commercials in primetime.

Also Read: Paramount Finishes Upfront With Gains in Digital, Programmatic

With a slate heavily weighted towards unscripted and animated programming, Fox sources said they were well positioned in the upfront as the strike by writers and actors raised issues about the availability of scripted programming in the upcoming season.

Also Read: Fox Upfront Presentation Leads With Tubi

Boasting NFL football, Major League Baseball, including the World Series, college football and the World Cup, Fox sources said its sports portfolio generated higher prices and volume.

Also Read: NBCUniversal Finishes Upfront With Big Events Making Up for Weak Market

Tubi, the leading free, ad-supported streaming platform, had its fourth consecutive year of upfront volume growth, adding original programs including Cinnamon and Lloyd of the Flies.

With the presidential elections coming up, Fox News Media saw upfront volume growth, Fox sources said.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.