Recent analysis of the 2024 political operation of the former president has shed light on the key factors that contributed to Donald Trump's success in the campaign. Those close to the former president have highlighted the disciplined nature of the campaign, attributing it to being the most organized and controlled effort he has ever had.
The campaign leadership, led by political operatives Susie Wiles and Chris LaCivita, played a crucial role in instilling a sense of coordinated control across the Republican Party, including the Republican National Committee (RNC). This strategic approach helped counteract Trump's tendency to derail his own efforts, ensuring a more focused and effective campaign.
Susie Wiles, who joined the campaign in 2021, was particularly instrumental in maintaining her position of power and a close personal relationship with Trump throughout the campaign. This continuity and stability in leadership were noted as rare compared to the former president's previous campaigns.
One of the standout achievements of the campaign was Trump's success in expanding the electorate. The campaign's strategy focused on identifying and mobilizing first-time voters, as well as low- to mid-propensity voters, which proved to be a defining tactic. This approach yielded positive results in the caucuses, primaries, and ultimately in the general election.
The success of the 2024 campaign has underscored the importance of strategic planning, disciplined leadership, and a coordinated effort within the Republican Party. The lessons learned from this campaign are likely to shape future political operations and campaigns within the party.
