It's the barbers where Forest's new record-breaking signing Taiwo Awoniyi had his hair cut this week, just like a whole host of other Reds players. Diogo Gonçalves, Tobias Figueiredo, João Carvalho, Léo Bonatini have all had a trim at No. 9 Barbers in West Bridgford.
The shop has always been popular with players given the proximity to the City Ground. Now it's had a revamp making it home-from-home for players and the many fans who come through the door.
Owner Elliott Marzink said: "Half is a normal barbers and the other half is a mini Forest ground. I decided to do this the day after we won at Wembley." It goes without saying that Elliott is a huge fan and was there the momentous day of the Championship playoff final in May when Forest beat Huddersfield 1-0 to go up to the Premiership.
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"When we went to Market Square the next day we were talking about it. I am absolutely buzzing for the new season," added Elliott. "I just wanted to give something to the fans who come in here. Somewhere they can come and have a good chat about Forest."
Although he's honoured to cut the famous players' hair he's not star struck, chatting to them like any other customer about family and the weather. Taiwo, the Nigerian forward signed from Union Berlin for a club-record fee in the region of £17.5m, was the latest to visit just this week.
Elliott said: "'I've always cut a lot of the players' hair. I don't take photos all the time - it wouldn't be appropriate. I treat them as normal. I was asking Taiwo if he had a child and about where he was staying and the heatwave. We had a bit of a laugh. His haircut was £20 and there was a slight tip involved as well." The amount? "No comment," said Elliot, diplomatically.
It's not just players and supporters he's taken the clippers too. Former Forest owner Fawaz Al Hasawi was previously a customer.
The most striking feature of the new look is a photo covering an entire wall of the view from the City Ground dugout, taken by Forest photographer Ritchie Sumpter. Anyone waiting for a hair cut can sit in one of six red dugout seats on a strip of artificial turf with blue sky and cloud ceiling panels overhead.
Elliott and his staff have adopted a new uniform - the latest Forest kit with No. 9 on the back. New signage outside features No. 9 shirts and inside Forest memorabilia, such as football, clock and banners add to the decoration. There's also a TV showing the team in action.
It's nine years since Elliott opened the barbers in Radcliffe Road. Previously his shop had plain white walls and long black mirrors. The 60-hour makeover was the result of "a lot of help from customers who are labourers and just a lot of general love coming my way," said Elliott.
As an extra gesture of goodwill, fans who show their season ticket will get 15 per cent off. And if they really want to go the extra mile and demonstrate their allegiance to the Reds they get their hair sprayed red, or half red and half white, ahead of the game. It's only temporary and can be washed out the next day.
Located opposite Trent Bridge, Elliott has also welcomed plenty of cricketers through the doors. Alex Hales, Ben Duckett, Tom Moore and Dane Paterson have all sat in the barber's chair at No. 9.
The revamped barbers was having a VIP launch today (July 21) with players, boxers and YouTube star LadBaby amongst the invited guests, while winger Brennan Johnson sent Elliott a good luck video message.
No. 9 will be back open to the public tomorrow (Friday, July 22). Elliott said the makeover was designed to help the barbers stand out from the crowd.
"Over the last three years there has been a hurricane of barbers' shops in Nottingham. There are so many. We were unique when we first opened with seven day working and online booking. Everyone else has caught up with that so we've just blended in. Hopefully this will create a lot of exposure."
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