- An analyst claims the Ford F-150 is no longer the best-selling vehicle in the U.S., but Ford is disputing the claim. The F-Series line of trucks has topped U.S. auto sales for most of the last 50 years.
One automotive analyst is claiming Ford’s F-150 pickup truck has been dethroned as the top-selling vehicle in America. Ford, however, disputes the claim, maintaining the F-Series is still king of the automotive hill.
A report from Jato Dynamics analyst Felipe Munoz claimed the Toyota RAV4 SUV had taken over the top spot after being the perennial number two for years. RAV4 sales were up 9% last year to 475,193, while the F-150 saw a 5% drop, coming in at 460,0915 units sold, according to the report.
Jato did not immediately reply to Fortune’s request for comment due to geographical time differences.
Ford, for its part, told Fortune all its F-series trucks—including the F-150, F-250, F-350, F-450 and F-600—use a common cab architecture, with different engine strength and trim. As such, the company does not break out sales of the individual vehicles in its best-selling truck and best-selling vehicle data. So, while Ford refutes the veracity of Munoz's report, it would not confirm sales figures for the F-150.
The F-150 has a base price of $37,095, which is notably higher than the RAV4, which starts at $28,850 in the U.S.
Regardless of whether or not the RAV4 has unseated the F-150 as America’s top-selling vehicle, Toyota’s climb comes at a time where Donald Trump is making a strong push to steer Americans to purchase domestic vehicles. Some RAV4 hybrids are made in Kentucky, but others, as well as non-hybrid models, are assembled in Canada. That could make them subject to tariffs in the coming weeks.
Trump has postponed proposed tariffs on Canadian imports for 30 days, but has not taken them completely off the table.
Editor’s note: This story has been updated to incorporate Ford’s view about sales of its F-Series line of vehicles.
