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Ford Family Launches M Endowment Campaign For Detroit Youth

The Michigan Central Station is seen, Monday, March 18, 2024, in Detroit. Bill Ford, executive chair of Ford Motor Co., and his wife Lisa Ford are raising $10 million to help ten Detroit nonprofit org

Ten nonprofits serving young people in Detroit are set to receive a unique and lasting gift as part of a campaign initiated by a prominent couple in the city. The couple, in collaboration with The Children’s Foundation, announced their ambitious plan to raise a minimum of $10 million to establish permanent endowments for these organizations. This initiative coincides with Ford Motor Co.'s investment in the renovation of the long-abandoned Michigan Central Station in Detroit.

The establishment of endowments for these ten youth-focused organizations aims to ensure their sustained presence in the community, akin to the historical significance of the train station. Endowments are financial assets that nonprofits can invest, with the returns contributing to their annual budgets. While typically associated with larger institutions like universities and hospitals, this campaign seeks to empower smaller community nonprofits in the Detroit area.

Interested Detroit-area nonprofits will have the opportunity to apply for the endowment program in June, coinciding with the reopening of Michigan Central Station. Ten selected organizations will each receive $500,000 to kickstart their endowments. The Children's Foundation will oversee the management of these endowments and provide guidance and support to the nonprofits over a two-year period.

Endowments provide financial stability and credibility for nonprofits.
Ten Detroit nonprofits to receive $500,000 each for endowments.
Matching component doubles nonprofits' fundraising efforts up to $500,000.

The campaign also includes a matching component, where the nonprofits' fundraising efforts will be matched up to $500,000, potentially resulting in each organization having $1.5 million to establish their endowments. The initiative was inspired by the couple's dedication to fostering a prosperous future for Detroit and the automotive industry.

Endowments offer nonprofits financial stability and credibility, signaling to donors that the organization is here to stay. While endowments are not a universal solution to financial challenges, they provide a sense of security and long-term planning for nonprofits. The debate around endowments centers on whether to utilize the assets immediately or preserve them for future sustainability.

The campaign organizers are collaborating with community and foundation leaders to design the application process and selection criteria for the nonprofits. A diverse range of services will be considered eligible for the endowment program, with a community panel being convened to make the final selections.

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