- January was a great month for Ford EVs.
- The American automaker posted record numbers, both for all-electric and electrified models last month.
Ford is off to a great start in terms of electric vehicle sales in the United States. After posting a 35% year-over-year increase in EV sales in 2024, the Detroit carmaker continued its strong performance into the first month of this year.
In January, Ford set new records for overall electric vehicle sales and for Mustang Mach-E sales. Last month, the American automaker sold a total of 5,666 EVs stateside–a 21.2% increase over the same period last year.
The Mustang Mach-E electric crossover was the biggest player in Ford’s lineup, with 3,529 units sold last month, a 173% increase over last year and its best-ever January sales figures. These numbers mean the Mach-E was the second-best-selling electric SUV in the United States, behind only the Tesla Model Y.
That’s a solid increase, but it’s worth noting that in January 2024, Ford sold just 1,295 Mustang Mach-Es in the U.S., a 51% decrease from January 2023. At the beginning of last year, the carmaker had over 21,000 electric Mustangs in stock and not many sales, but both issues disappeared as the year progressed and more people got behind the wheel of the sporty EV. In total, Ford sold 52,000 Mustang Mach-E SUVs in the U.S. last year.
Sales of the F-150 Lightning pickup also went up last month, with a 7.6% uptick in retail. When it comes to hybrids, Ford had a great month. The F-150 Hybrid saw 4,368 sales in January, a 38.2% increase year-over-year and a record start to the year, while Lincoln sold 1,205 Nautilus Hybrid SUVs, half of total Nautilus sales for the month.
The Ford Power Promise may likely have helped drive these numbers up. Ford now offers a free home Level 2 charger for its EVs and will cover installation costs. A Ford spokesperson declined to offer any detailed data about how many EV buyers have opted in since it was launched, they added that "the Ford Power Promise solves for four real and perceived barriers," including reducing the complexity and cost of home charging installation, increasing awareness of on-road charging options, 24/7 customer support and increasing awareness around Ford's eight-year, 100,000-mile battery warranty.
Overall, electrified vehicle sales at Ford totaled 18,961 units last month, up 19.8% from last year and a new record for January. Electrified vehicles include hybrid, plug-in hybrid and electric vehicles.
Last year, EV sales in the U.S. hit a new record of 1.3 million units, an increase of 7.4% over 2023. Tesla was the biggest player with around 634,000 EVs sold, but its numbers went down by 5.6% year-over-year, leaving so-called legacy automakers to fill the gap.
