Ford Motor Co (NYSE:F) CEO Jim Farley on Wednesday teased the launch date for its hotly-anticipated F-150 Lightning electric truck to be held on April 26.
What Happened: "It's time. #F150 Lightning," Farley tweeted to reveal the launch date of the electric version of its best-selling pickup, along with an online invite that says “F-150 Lightning strikes" later this month.
Ford said the launch will be a live webcast from its Rouge Electric Vehicle Center in Dearborn, where the electric truck is assembled. The legacy automaker did not reveal more details of the highly anticipated event.
� It's time. #F150Lightning�
— Jim Farley (@jimfarley98) April 13, 2022
4.26.2022https://t.co/VQTmeyixLt pic.twitter.com/yHFob7vOyK
See Also: Ford Says Nearing 200,000 F-150 Lightning Reservations, Order Bank Opening Soon
Why It Matters: Dearborn, Michigan-based Ford said earlier this year it would nearly double the production capacity of the all-electric F-150 Lightning pickups to 150,000 vehicles per year at the Rouge plant to meet growing demand.
The automaker has nearly 200,000 reservations, excluding fleet reservations.
F-150 Lightning is Ford’s first big move towards electrification after it launched the Mustang Mach-E in December 2020.
The EV pickup will go on sale at a ticket price of $39,974 and more for the base model, and a range of 230 miles for the standard version.
Ford has previously said it will double electric vehicle production to 600,000 units by 2023. The company is spending more than $30 billion on electric vehicles through 2025 as it aims to grab the No. 2 spot in the sector in North America.
Price Action: Ford stock closed 0.98% higher at $15.5 a share on Wednesday.
Photo courtesy: Ford
