A pub’s clever promotion to give away free pints every time Nottingham Forest scored a goal backfired over the weekend when the team won 7-0.
The atmosphere in The Gedling Inn, in Nottingham, on Saturday was like “a World Cup final”, said landlady Beccy Webster as Forest scored seven goals against Brighton.
The pub had advertised the generous incentive to promote screenings of the games - but the deal ended up costing more than planned as it gave away 300 pints.
Pictures shared on social media inside the pub showed happy drinkers sitting at tables lined with pints of beer.
Ms Webster, 37, told The Independent she “did breathe sigh of relief when whistle blew”, but said she was glad to give something back to patrons and fans.
The pub had only come up with the idea that day, after bosses had invested in TNT Sports to screen more Nottingham Forest matches.
“It was just a spur of the moment thing to get the news out there to get people in. A lot of people came in for it but then obviously we got a lot more goals than we expected,” Ms Webster said.
“It kind of felt like it was a World Cup - everyone was in a great mood.”
She said after the team’s 5-0 loss last week, it was good to see fans happy - despite the hundreds of free pints.
And she said the pub team will be looking to put on more creative offers in the future.
“I did breathe a sigh of relief when the whistle blew but the atmosphere was amazing and the response has been great - we couldn’t have gotten the word out any better.”
Amused Forest fans spotted the deal on Sunday and shared it in a social media post which has since been seen by over 1m people.
One happy customer wrote on X: “Can’t fault them…. Kept their word and kept the free beer coming.”
