Before the 2023 Women’s World Cup final the Fifa president, Gianni Infantino, urged women to “push at the doors” of power in their drive for equality. “With men, with Fifa, you will find open doors,” he said. “Just push the doors. I say to all the women – and you know I have four daughters, so I have a few at home – that you have the power to change.
“Pick the right battles. Pick the right fights. You have the power to convince us men what we have to do and what we don’t have to do. You do it. Just do it.”
A month later, in response to Infantino’s heavily criticised comments, the UK-based Women in Football, which has about 10,000 members, launched Open Doors. It calls on Fifa and other football bodies to mandate diverse leadership in national associations and work towards a 30% female membership of general assemblies and executive committees, the inclusion of independent nonexecutive members on executive committees, presidential term limits and action on sexism and discrimination in the workplace.
After one year of work with several clubs and federations, Women in Football reflected on the work with a discussion at the House of Lords, where its chair, Ebru Koksal, spoke with the Football Association chair, Debbie Hewitt, about the campaign and the importance of diverse boardrooms.
“Nobody wants the wrong kind of people in any boardroom,” the Women in Football CEO, Yvonne Harrison, says. “What we want is diverse boardrooms with great representation and the good boardrooms have got a skills matrix where you look at what you need for what the organisation is doing or where it’s going and you adjust your board accordingly.
“The key thing with Open Doors is for independent people on boards but let’s also make sure that the people on the boards are also really great people doing the right things and have got a common vision.”
Harrison believes Hewitt is the only independently recruited chair of a federation. “That speaks volumes, doesn’t it,” she says. “You’ve got to make sure it’s the right people and that’s what we’re working on with the European Club Association. We’re supporting senior women who are already working in football internationally, in clubs and in federations, with their professional development through a bespoke leadership programme.”
Why does that matter? “It’s about making sure when women do get into these positions or have the opportunity, they can deliver the best version of themselves. Debbie spoke quite a lot around the importance of having people looking out for you and mentoring and guiding you and that’s what we’re trying to do alongside the advocacy and advisory piece.”
Football governance is not known for having diverse representation in its leadership bodies. Harrison says clubs and federations have been the most receptive to Open Doors. “We have a stronger take-up from clubs and federations,” she says.
“There’s a lot of tact required there and it’s challenging within international bodies. There’s a lot of work to do here in the UK so we spend more of our attention here. We’ve had much more of a take-up from clubs and we’ve got some really exciting news coming over the next couple of months that’s come from our work with clubs and other organisations getting involved.”
Can it be frustrating constantly having to make the case for diversity in the boardroom in football when so many other sectors are further ahead in this space, and society even further? “It is frustrating in one sense,” says Harrison. “We shouldn’t need to look to other sectors where change has been made and where quotas or targets have been introduced. Even in sports generally there have been changes.
“With the UK Code for Sports Governance we’ve seen the representation of women on boards of bodies in receipt of public funding shift massively to the point that some of those targets are not in there any more because they don’t need to be. So, we know it works and we know that sometimes you just have to remind people of why it matters.
“There are brilliant examples of organisations doing it super-well and we often allude to them when we’re talking to new corporate Women in Football members, but football is very traditional. It’s moving, there’s a lot of change that’s happening, particularly within the women’s game, and the growth of the women’s game is making football think very differently. We’re excited about what’s to come but we’ll keep banging the drum.”
