Flowers first then food as Hull's Paragon Arcade…

Flowers first then food as Hull's Paragon Arcade blossoms

A fanfare of flowers has signalled the next round of changes at a popular Victorian arcade in Hull city centre.

Katrina Moore has pursued a policy of upmarket downsizing after closing her previous shop in north Hull and opening Artisan Flowers in Paragon Arcade.

Allenby Commercial, the owner of the building, is now working with three more new tenants who will open in the coming weeks and months, with each of them enhancing the location’s reputation as a foodie destination.

Georgia Allenby, design and marketing manager, said: “Paragon Arcade is all about giving innovative, creative new businesses a start. That means every now and then some of them move on for various reasons and present opportunities for others to follow.

“That’s what’s happening now and it’s really exciting. We’ve helped some of our tenants expand into bigger space here and we’ve found new arrivals to replace people who have relocated or moved online. The previous florist retired so we were delighted when Katrina came in because every city centre needs what Artisan Flowers can do.”

Katrina opened The Plant Pot in her husband’s angling shop in Greenwood Avenue in 2014. She said: “My parents had a garden centre and I’d been interested in horticulture since I was a teenager. It was fantastic and really busy but we wanted to downsize and specialise in more upmarket products and one of my friends told me there was a unit coming up at Paragon Arcade. I came here with my grandchildren to look at it and we decided it was for me.

Katrina Moore with colleagues Izzy Gruczek and Amy Garden at Artisan Flowers in Paragon Arcade, Hull. (Ascough Associates Media and Public Relations)

“We needed to make some changes because the previous florist had been there for a long time and with Artisan Flowers I wanted to do different things. We do terrariums, bonsai and all kinds of other plants, house plants and fresh flowers. We supply businesses for their offices – flowers and planters, we talk to the clients and find out what they want.”

Katrina plans to open a consultation suite above the shop after Christmas, giving customers the space to discuss buying flowers for special and sensitive occasions.

With her two staff Amy Garden and Izzy Gruczek she also intends to offer workshops.

In recent months the Paragon Arcade traders have been joined by Paragon Tattoo and Asian street food business Oishii Ne, with record store Out of the Attic and coffee and food outlet Milchig having both doubled their footprint.

Georgia added: “We’ve still got The Hispanist, which has been here since 2019, and coming soon we’re adding Chinese street food, one of the best pizza makers in the area and a health bar as well. They are all local, independent businesses bursting with ideas and they’re a great fit with the community we’ve built here."

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