In July, the Florida department of education announced that it had approved the use of content by PragerU Kids for the coming school year. PragerU Kids was recently described by Time magazine as “a resource for schools”. But it is only a “resource” because the state of Florida has deemed it so. PragerU is not an actual university. It has no accreditation. It is a conservative media company whose goal since its founding in 2009 has been to spread rightwing ideology to adults and children.
And it has been incredibly successful at doing that. PragerU’s latest annual report says that the company’s self-described “edutainment” videos racked up more than 1.2bn views in 2022, with more than 7bn since its founding. Its content has been mostly available online, particularly on Facebook and YouTube, but now it is making its way into US classrooms with the promise of fighting the so-called “woke agenda”.
PragerU makes no secret of its agenda. Its co-founder, Dennis Prager – a conservative radio talkshow host and writer who has been attacking progressive causes since the 1980s – was recently glib in responding to claims that PragerU “indoctrinates kids”. “Which is true,” Prager said in a speech to the conservative “parental rights” group Moms for Liberty. “We bring doctrines to children. That is a very fair statement. I said, ‘But what is the bad of our indoctrination?’”
PragerU Kids’ cartoon videos for children as young as kindergarten age not only soft-pedal the history of slavery, racism, colonialism and police brutality – they show sympathy for them. In one video, Leo and Layla Meet Christopher Columbus, Columbus tells young Leo and Layla: “Slavery is as old as time and has taken place in every corner of the world … Being taken as a slave is better than being killed, no?”
Another PragerU Kids video describes George Floyd, who was murdered by the Minneapolis police officer Derek Chauvin in 2020, as a “Black man who resisted arrest”. Another features a cartoon version of the Black American educator and author Booker T Washington comforting white children by saying, “Future generations are never responsible for the sins of the past.” To which his young listener responds: “OK, I’ll keep doing my best to treat everyone well and won’t feel guilty about historical stuff.”
Another video says that British colonialism transformed India “in many positive ways”.
PragerU Kids’ videos for teens often focus on sexuality and gender, promoting traditional gender roles in ways that could be considered anti-feminist. In one, How to Embrace Your Femininity, a young blond woman with perfect hair and makeup tells viewers: “Most gender stereotypes exist because they reflect the way that men and women are naturally different. And those differences aren’t bad … So don’t let anyone tell you it’s bad to fit stereotypes. Those people are just trying too hard to be cool.”
And climate change denial? A PragerU video for kids compares pushing back against the science of the climate crisis to Jews in the Warsaw ghetto uprising who fought the Nazis. As they say, you can’t make this stuff up. It’s perhaps no coincidence that the initial funding for PragerU came from the Wilks brothers, petroleum industry billionaires.
It wouldn’t be a stretch to call this content rightwing propaganda, which the state of Florida has now all but legitimized as suitable learning materials for kids. This isn’t surprising in a state with a governor, Ron DeSantis, who has staked his political career on fighting “wokeness”. Alarmingly, however, Florida may be just the first of other states to follow in adopting PragerU’s anti-progressive materials. The company is now reportedly going through the process of being approved as an education “resource” in other states. Which is next? Texas? Oklahoma? And how many more after that?
American education has never been perfect. I can remember, as a teenage girl growing up in Florida in the 1970s, being frustrated by the fact that my public high school curriculum included almost nothing on the history of women in the US – which hasn’t changed so very much since then. It was also appalling how little time we spent on the history of slavery, the history of Native people or the contributions of people of color to our society, which schools still fail to teach.
But the adoption of PragerU Kids content by a state’s department of education is something on another level. This is admittedly indoctrination, propaganda full of lies and half-truths specifically designed to manipulate and mold young minds to serve a rightwing political agenda. You could argue that this has always been the problem – a problem that critical race theory and its proponents have been trying to combat and change.
The reaction against this has been swift and severe, and the embrace of PragerU Kids could be just be one of the many unseemly moves we’ll be seeing in the continued fight to finally teach the truth in American schools.
Nancy Jo Sales is the author, most recently, of Nothing Personal: My Secret Life in the Dating App Inferno
