A flashy BMW convertible parked on a beach over the weekend was swept out to sea.
The vehicle, believed to be a E93 soft top, was filmed nearly submerged in water in a video that has since gone viral.
A member of the coastguard can be heard in the background joking: "You can't park there!".
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The incident happened at Trevaunance Beach in Cornwall on Sunday. St Agnes Coastguard Search and Rescue Team said they were called to the beauty spot at around 8.30am.
They first made sure there was no one in the car before recovery efforts took place and the sports car was finally removed by a tow truck off the beach, Hull Live reports.
Social media users were quick to poke fun at the BMW owner’s woes after the footage was shared hundreds of times on Facebook.
One person joked: “The lengths some people will go to to avoid the £3 (€3.50) car park fee!”
Another added: “Did someone forget to tell the tide that BMWs can park anywhere they want?
A third penned: “Honestly, how do you keep a straight face and not point and laugh at them.”
While another said: “Muppets. Never learn. Good entertainment.”
Others on social media were angry that the car had been allowed to float out the sea and blasted the owner for wasting valuable coastguard resources.
One wrote: “I hope St Agnes Coastguard Search & Rescue Team send them a bill to cover all their costs plus a large donation!! Complete waste of their time and resources.”
Another said: “Why? Why? Why??? Such a waste of time and resources, this makes me sooooo cross!”
A spokesperson from St Agnes Coastguard Search and Rescue said: “Team tasked to the Trevaunance Beach car wash to make sure all occupants were out of the vehicle and safe.
"We remained on scene whilst recovery efforts were made and the vehicle was finally removed. Team stood down and returned to station at 1019hrs. "
They added: “You can’t park there sir!”
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