As 2025 gets underway, architectural innovation is continuing to evolve. Jordan Goldstein, CEO of Gensler, joined TheStreet to discuss the five key dynamics poised to redefine architecture and design in the new year.
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Full Video Transcript Below:
CONWAY GITTENS: So let's start big picture. You guys put out an outlook report for 2025. Tell me, what are the big themes, the big topics for 2025?
JORDAN GOLDSTEIN: Sure well, first of all, Gensler is a global architecture and design firm, 57 locations around the world. And it's given us a chance to really think through with all the working relationships we have, all the clients we're working with, to start to think about what are some of the trends that are coming in 2025? And there's five that we see that are really kind of big ones. One is really the focus on sustainable materials, not just about sustainability, but about sustainable materials and the innovation in those materials that can really transform kind of carbon footprint of the buildings and the built environment that we're in. Second is a real stress of experience driven lifestyle districts that really start to invigorate cities.
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Third is attainable housing. So housing that is really a focus in this coming year for cities across the world looking at how they can really make it more accessible, make it more usable and make it more friendly towards people living in different situations. Urban fringe. The fourth one that we see, which I think is really interesting, is the conversion boom. So as interest rates start to fluctuate a little bit more, seeing more opportunities for conversions beyond the office to residential conversion, but converting buildings that are underutilized in urban areas and even in the suburbs to different uses. And the fifth one is really the workplace of the future. It's always that talk about what is the workplace of the future. Well, we think the future is really here now. And already we're seeing with a lot of our clients that we're working with around the globe, opportunities for transformed workplace to bring people back into the office and make them innovative and collaborative in the environments they're in.
