Charlotte Tilbury has officially opened on Paradise Street in Liverpool as the UK's first standalone store outside of London.
The luxury brand is known for its array of glamorous products loved by celebrities and beauty fans. It will be home to all of the iconic Charlotte Tilbury products and also incorporate a 'Beauty Boudoir', which is a private space dedicated to makeup consultations.
The new store is described as an "all-encompassing beauty destination” where shoppers can experience Charlotte Tilbury’s world-renowned beauty services, expertise and artistry. In store, Charlotte’s Expert Retail Artists will give customers access to the make-up secrets of the red carpet, skincare services and general top tips.
READ MORE: Global beauty brand Charlotte Tilbury to open in Liverpool ONE
I took a trip to the brand new store on the day of its opening (October 18) and it was everything I expected and more. The glamorous aesthetic of the store perfectly matched the high-end brand with everything from gold leafy lighting to bold illuminated mirrors.
In terms of size, the store wasn't huge, but it sure packed in a whole bunch of products. As soon as I entered, I was blown away by the iconic foundations, concealers, lip pencils and brow products.
Of course, a Charlotte Tilbury store isn't a store without the classic dark purple and rose gold branding. The makeup stands had a real 'expensive' and 'high-end' feel to them which almost made me feel a little conscious to touch anything.
The store felt more than just a hub for selling makeup. It had various personal touches and smaller intimate corner areas where customers could get a real one on one service.
There were two separate areas were beauty fans could sit and get pampered and feel like a celebrity. One feature I really liked in store was the 'Spin Me!' lipstick wall.
It featured the gorgeous rose gold lipstick tubes with an amazing spiral design. I saw shades I'd never even heard of and everything about the lipstick stand was beautiful.
The Charlotte Tilbury store was already absolutely rammed by mid morning with eager beauty fans desperate to get their fix. The glamorous aesthetic is bound to be a hit with the city and my bank balance is certainly going to take a hit.
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