The doors have officially opened at the new Shoe Zone inside the former Next store in Oxford Street, the city centre's main shopping thoroughfare. Described as a new 'concept store', it combines a selection of its own brands with a huge range of name-brands popular with online shoppers.
These include Rieker, Lotus, Heavenly Feet, Jana Softline, S' Oliver, and Lunar. Three new positions have been created by the store in addition to existing staff. It is open for customers from 9am until 6pm, Monday to Saturday, and 10.30am until 4.30pm on Sundays. It is a larger premises than the former store which was located along Union Street.
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Shoe Zone chief executive Anthony Smith said: "This new Shoe Zone store in Swansea widens the selection of styles for our customers and making both branded and our own brand styles more easily accessible to them.”
And owner of Heavenly Feet, Ken Gray, added: "This opening will support the continued growth of Swansea’s high street and address consumer demand for choice as well as value. Across the market, shoppers are looking for quality as well as affordability, and that's something we're really proud to offer thanks to partnerships with our retailers like Shoe Zone."
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