Fire crews are currently battling a huge blaze at a Blackpool hotel.
Emergency services raced to the New Hacketts Hotel on Queens Promenade earlier this afternoon after reports of a fire.
Twelve fire engines are currently in attendance as the inferno continues to rip through the building, reports the Mirror.
Firefighters are using two aerial platforms to douse the flames from above.
Pictures from the scene show black smoke billowing over the Victorian promenade from the hotel.
Visitors have been urged to stay away from the area while residents have been warned to keep windows and doors shut to keep out the smoke.
It's not currently known whether anyone has been injured.
A spokesperson for Lancashire Police said: "Please be advised that due to a fire we have had to close Queens Prom in Blackpool from the junction with King Edward Street and Holmefield Road and the Gynn Roundabout.
"There is a heavy amount of smoke from this incident, please avoid this area where possible."
The fire service said the incident remained ongoing on Monday evening.
"Twelve fire engines, two aerial ladder platforms, one stinger and the drone team are in attendance at a four storey derelict building fire on Queens Promenade, Blackpool," the service said in a statement.
"Firefighters are wearing breathing apparatus and using four jets to bring the fire under control. Firefighting operations are still underway.
"Several road closures are in place – Queens Promenade (in both directions), Gynn Avenue (in both directions), and Dickson Road (North bound). Trams have been stopped.
"If you can see or smell smoke, close windows and doors. Please stay away from the area."
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