Fiona Phillips appeared to take a sly swipe at Kate Garraway after snubbing I'm A Celebrity because of her 'dignity'.
The 50-year-old former GMTV host has vowed to not appear on any such reality show, unlike her former co-star Kate Garraway, who ventured into the jungle last year.
Speaking to the Daily Star , Fiona admitted that she’s not interested in going on the hit ITV jungle series.
"I'm asked to do I'm A Celebrity every year. All those things come round," she told the publication.
"But I don’t want to do that stuff. I would never do it. I think dignity is an important thing."
She even admitted during her interview that she shouldn't have taken part in BBC's Strictly Come Dancing - where she competed with professional dancer Brendan Cole - and won't be making any more reality show appearances.
Fiona and Kate, 52, were both TV presenters on GMTV for some years but a rift between the duo appeared to surface.
At the time Fiona was the lead presenter, and Kate co-hosted a show alongside Andrew Castle.
In 2008 the senior broadcaster jibed that Kate was 'pleased' to see her leave the ranks of GMTV.
Kate, 52, who now works for Good Morning Britain, has since gone on to land a brand new weekend TV show and seen considerable success since her I'm A Celeb stint.
Her down-to-earth attitude in the Australian bush gave the veteran presenter a popular following and she came in the top four jungle contestants.
Breakfast At Garraway's will fill a one hour slot on Saturday morning television and will also star her fellow jungle pal Myles Stephenson.
On announcing the news, Kate said: "I am absolutely thrilled to be welcoming everyone to join me and my sidekick, Myles, every Saturday morning for Breakfast at Garraway's."
A representative for Fiona has been contacted for comment.
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