Three weeks of sunshine in the south of England have helped produce a glut of strawberries, meaning the British-grown fruit will be in supermarkets in time for Easter.
West Sussex grower The Summer Berry Company, based in Colworth, near Chichester, says the recent warmer weather has helped it produce 200 tonnes of strawberries – 50 tonnes more than by the same time last year.
Commercial director Jack Darnes said: “We’re really excited about the boost in strawberry production to kick off the first big harvests of the British season.
“The warm weather, combined with our innovative growing methods, means the plants are healthy and producing lush, sweet-tasting fruit.
“Strawberry plants love the English spring and summer climate; not too hot, not too cold with warm days and cool nights. This is why we produce the best strawberries in the world.”
Tesco berry buyer Callum Baker said that the growth burst would mean an estimated 500,000 punnets of strawberries arriving at its stores in East and West Sussex.
He said that the varieties grown were malling centenary and fandango, which were chosen for their “eating quality and flavour”.
Mr Baker said: “The arrival in stores of the first spring-grown British strawberries of the year creates a feel-good factor because it signifies the start of the UK fruit season and that summer is on the way.
“But their availability also brings a cheer from shoppers because British-grown strawberries are considered to be the best in the world because of our climate.
“Strawberries taste naturally sweeter when ripened in periods of sunny weather because it boosts their natural sugars.
“Dry conditions also enhance their flavour as the lack of rain helps make the fruit firmer and more flavourful.”
Last year, The Summer Berry Company, together with another grower, Wicks Farm – both based in West Sussex – became the first UK growers to produce commercial quantities of strawberries all year long.
They produced 38 tonnes of the fruit for the festive period, an increase of 40% on the same period in 2023.
Gold price surges to fresh all-time high as Trump trade war rattles markets
Cabinet Office to shed 2,100 jobs as Government shrinks Civil Service
London stocks jump as tariff pause boosts European trading
Supermarket price war heats up in relief for squeezed consumers
UK toy firm Character Group pulls forecasts over tariff uncertainty
Ministers focused on US trade deal, despite signal tariffs will go no lower
