While Leeds United's Andrea Radrizzani is planning on selling the Whites to the 49ers Enterprise group either later this year or in the near future, two of the biggest American ownership groups are looking to pull the plug on their Premier League investments.
First, Fenway Sports Group (FSG) revealed that they were open to offers to take the club off their hands at a reported asking price of around $4 billion (£3.4 billion), almost a full billion over the reported fee Todd Boehly and his consortium paid for Chelsea earlier this year.
While FSG haven't had an incredible amount of backlash from Liverpool as owners, one set of fans who have been incredibly vocal about their lack of love for their owners are Manchester United supporters who received some good news - by their standards - on Tuesday night.
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The Glazer family are now also open to offers of an equity sale or a complete takeover with quotes of £5 billion or higher floating around due to the amount of restructuring needed for a run-down Old Trafford and need for new training facilities.
With the big shake up in American strategy in recent weeks, Whites supporters might become increasingly wary of a full takeover of their club despite the fact they'll likely see big investment.
Fans are already having mixed feelings about the inevitable takeover from the 49ers Enterprises, with some arguing a breath of fresh air would benefit the club while others were clearly against the move.
Speaking to the Liverpool Echo, economist Stefan Szymanski, author of the lauded 'Soccernomics' and the Stephen J. Galetti Professor of Sport Management at the University of Michigan, highlighted that the American investment strategy in football clubs could be 'over' sooner rather than later.
"Fenway getting out would be a significant signal to the market, it would signal to some that the party was over in some ways. We have seen a lot of investment into Europe, a lot of it from the US and through private equity. It strikes me that a lot of what happened here is part of it pandemic related.
"The pandemic devastated European football's bottom line, according to UEFA the total lost revenues were in the region of €5bn. That created a huge hole, and if you take a huge hole out of football clubs they are basically bust. They were more or less bust going into COVID.
"That meant that there was an opportunity for the gap to be filled by capital from private equity. People have been coming in and buying assets on the cheap. On the other side of that, private equity has been sitting on a boat load of money because the people who profited from COVID were businesses that had huge handouts, and a lot of that money has gone into private equity. There is a natural marriage between the capital and where the capital is short.
"The whole premise of private equity is go in, hang around five years and get out. Restructure the business, cut costs, refocus on your core activities and then sell out. The problem with that is the economic structure of European football doesn't allow you to do that. What are you going to do to cut costs, sign crap players?
"In the 1990s there were a lot of clubs that floated on the London Stock Exchange because Manchester United had been such a success. Investors thought 'yay, football, this will be a huge success'. It wasn't, Manchester United were exceptional not typical, the typical thing is you spend it all on players. That is what happened and now nearly all those clubs are no longer on the stock exchange.
"What might happen is these private equity guys might go in and in five years time realise that there is no money in it. What that says to me is that the source of this investment will disappear when that realisation sinks in, so the likelihood that American private equity coming in will be a fairly short-lived phenomenon until they learn the lessons that generations have learned going in to football not knowing."
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