Nestle has announced the final curtain call for an iconic Australian chocolate that made its debut during the era of ‘talkie’ movies in the 1930s.
Fantales, a square of caramel covered in chocolate, were famous for stories of movie stars printed on the lolly wrappers.
But after 93 years, the company announced the chewy sweets would be discontinued because “people simply aren’t buying them as often as they used to”.
Nestle said it would cease producing the Allen’s lollies next month.
The decision follows declining sales and the fact that significant upgrades would be needed to continue making Fantales at Nestlé’s Melbourne confectionery factory.
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“We know our decision to stop making Fantales will be sad news for many people,” Nestlé Oceania Confectionery general manager Andrew Lawrey said.
“Many of us grew up with Fantales and have fond memories of them.
“Despite the sense of nostalgia Fantales evoke, unfortunately people simply aren’t buying them as often as they used to.
“In addition, our Fantales equipment needs significant investment.
“It’s become increasingly difficult to get the parts we need to maintain it, and with declining sales, replacing it isn’t viable.
“While investment in the future of Fantales is not sustainable, we’re continuing to invest in our other Allen’s lollies, including fan favourites such as Snakes Alive, Party Mix and Minties.”
Fantales were first created in 1930 by Sweetacres – and for generations the brand has been synonymous with the movies.
The last production of Fantales will be in mid-July, with the sweets remaining on sale until stocks run out.
As the company’s Melbourne factory continues to expand, all staff from the Fantales production line will move to other roles.
