Ferrari Is Already Increasing Prices due to Tariffs

President Trump’s newly announced 25-percent tariff on imported cars has sent shockwaves through the automotive industry. Some brands will be hit harder than others, depending on where their vehicles are manufactured. Since Ferrari assembles all its cars in Italy, every Prancing Horse will be impacted when the new tax takes effect on April 3.

Ferrari is raising prices by as much as 10 percent to partially offset the massive tariff. However, not all models will be affected. The company has decided to absorb the additional costs for customers shopping for a 296, SF90, or Roma. Meanwhile, buyers of the Purosangue, 12Cilindri, and F80 should expect to pay more.

There’s still a way to avoid the price hike, as Ferrari will honor current pricing for any orders imported before Wednesday, April 2, regardless of the model. After that, the company will coordinate with its U.S. dealer network to determine price adjustments in response to the tariff.

Will Ferrari’s wealthy clientele care? Probably not. Sales continue to rise, with the automaker delivering 13,752 units globally in 2024. Of those, 3,452 were shipped to the U.S., making up 25.1 percent of total sales, solidifying the country as Ferrari’s largest market. Even if demand dips slightly, the company already has enough orders to cover its entire production run through 2026.

Circling back to the models unaffected by the tariff, it’s worth noting that all will likely be replaced by the end of 2025. Ferrari has confirmed that at least six new models will debut this year, including its first-ever EV, which will be made at a new plant, also in Maranello. Logic tells us that the 296, SF90, and Roma successors are on the way. Since details on the replacements and additional models remain scarce, it’s too early to say whether Ferrari will adjust the pricing of the newcomers beyond initial projections.

In its Annual Report 2024, published in February, Ferrari confirmed that the SF90 Stradale and Roma were phased out last year. However, the company specified that deliveries of the Roma Spider and SF90 Spider would continue into 2025. Additionally, shipments of the hotter SF90 XX Stradale and SF90 XX Spider are also planned for this year. Customers are also waiting to pick up their Daytona SP3 cars from the "Icona" series of limited-run models.